PPC is a fast way to get in front of potential customers that are searching for your products or services.

At Cleartail Marketing, our clients depend on our expertise to launch their pay-per-click advertising campaigns and deliver a return on their investment.

You are probably reading this page because you are experiencing one of the following issues:

  • You would like to win customers with PPC, but you are not sure how to get started.
  • You have tried a PPC campaign, but it was unsuccessful and you are not sure how to make it work.
  • You previously had a successful campaign, but it has become more expensive and difficult to get results.

This is where Cleartail Marketing steps in! We manage a lot of successful PPC campaigns for businesses just like yours and we are very good at it!

278%

GROWTH IN REVENUE

  • Name:

    James Darnell

  • Title:

    Founder and CEO

  • Company:

    Bridgesaw.com

  • Results:

    Grew revenue by 278% after only 12-months of working with Cleartail Marketing

41%

INCREASE IN INBOUND CALLS

  • Name:

    Brian Moak

  • Title:

    President and Owner

  • Company:

    Heart Certified Autocare

  • Results:

    Call volume increased by 41% after only 1-month of working with Cleartail Marketing

What types of PPC advertising are available?

Search Ads

Search advertising is an excellent way to reach prospects that are actively looking for your product or service. These pay-per-click ads can be used in short sales cycles, one-time promotions, and even long-lasting campaigns because they’re tailored toward attracting new customers!

Display Ads

The display advertising industry is a booming marketing channel. Ads appear on Google’s partner websites and target people who have visited sites related to your business, utilizing photos/texts so they can be seen by more potential customers! Cleartail Marketing recommends this form of advertising especially if you have a long sales cycle promoting expensive products.

Social Ads

LinkedIn, Facebook, and Twitter are powerful channels to target your ideal customers by their interests and social media interactions. Social Ads have become very popular and deliver successful results for many niches that are leveraging this marketing channel. The major social platforms collect an enormous amount of data on their users and position your ads in front of buyers when they are most likely to take action to purchase your products or services. These campaigns can be very effective when executed correctly.

Remarketing Ads

Remarketing is an underutilized tool for marketers looking to drive high-converting customers. These ads are designed specifically with the purpose of reminding people who have already visited your website that your company is still there and ready to serve their needs! Remarketing ads are also significantly cheaper than search ads. It is recommended that a remarketing campaign is always running in order to bring potential customers back to your website to continue considering your products or services.

Ready to grow your business?

What sets us apart from the competition?

We Have The Experience You Deserve

Since 2014 Cleartail Marketing has managed thousands of email marketing campaigns and we have the experience to deliver highly engaging content as well as keep your sender reputation safe. Cleartail Marketing is always up to date on email marketing laws and we ensure that all of our clients are compliant. Our database management experience will provide you with the expertise you need to maintain a clean and constantly growing email contact list that is critical to your growth. We understand the importance of making sure every email contact is handled with care and attached to the correct data points so that your business gets the most value possible from your email marketing campaigns.

We Consider Ourselves Part of Your Team

In order to run a successful campaign, we need to be part of your team and understand your business just like an in-house employee would. We dive deep into our client’s businesses to make sure we are targeting the right potential customers with messaging to convince them to convert into paying customers. We make sure we understand all of the problems they are experiencing when considering your products or services then we hit them hard with why your business is the solution for every one of their pain points. We go above and beyond just plugging in keywords and hoping it works, we bring it all the way!

Clear Communication and Reporting

As part of your team, it is essential that we communicate clearly. Since 2014, we have been perfecting our reporting to be absolutely transparent in a way that is simple to understand. Many of our competitors like to overwhelm their clients with confusing reports that distract from their poor performance. Our clients always have a clear picture of how their campaigns are performing and they are always confident in the actions we are taking to achieve performance goals. We must have clear communication in order to achieve the best results for your business.

We Are A Full-Service Digital Marketing Agency

We can do it all! Many of our competitors are only focused on managing PPC campaigns then they push back design, web development, and other tasks to their clients. At Cleartail Marketing, we have professional designers, writers, web developers, marketing automation pros, and CRM experts to take your campaigns to a level you never thought possible. Our depth of knowledge and expertise goes beyond just running a simple PPC campaign, we bring it full circle to get the most out of your investment.

Why Invest In Pay-Per-Click Advertising?

PPC Advertising is an incredible tool to grow your business quickly by attracting potential customers to your website who have clear intentions to buy your products or services.

Search is one of the most popular ways in which people find solutions to their problems and PPC allows businesses to place themselves right in front of a buyer that they can help immediately with their products or services. Done correctly, PPC advertising can completely transform the way in which you grow your business.

Our Process

We highly recommend starting with a monthly or weekly email newsletter and then expanding to more email marketing strategies once this campaign is in place.

We have a kickoff call to discuss the following

  • We will ask you a series of questions to help us understand everything about your target buyer, your brand, as well as the products or services you are looking to get more customers for.
  • We will also walk you through the setup schedule and run through a small list of items we will need approval for during the setup. The setup usually takes 7-10 days.

We deliver the following for approval

  • Initial list of Keywords for search campaigns and/or interest categories for display campaigns.
  • Designed images to be used for display ads.
  • Landing pages to be used for the campaign if we are not sending traffic to your website

We install the following conversion tracking on your website and/or landing pages:

  • Call tracking to understand when the campaign delivers a phone call to your business
  • Form tracking to understand when someone comes from the campaign then inquires via a form submission.

Client approval

  • Client approval to go live.

Daily actions, 7-days per week and bi-monthly reporting

  • We monitor your campaign daily and make adjustments to improve the campaign performance.

We deliver reports every 2-weeks that document the following:

  • Number of phone calls delivered
  • Number of forms inquiries delivered
  • Impressions, Clicks, CTR, etc…
  • For premium accounts, we deliver an ROI analysis where we record and listen to every phone call delivered.

Monthly Phone Call

Each month we schedule a phone call to discuss the following:

  • Results from the previous month.
  • Review any questions or concerns you have about the campaign.
  • Discuss any seasonal adjustments you would like to make for the campaign or any new products/services you would like to add.

Frequently Asked Questions

What is PPC advertising?

PPC advertising is a marketing channel where an advertiser pays a publisher when their ad is clicked. This form of online advertising has been pioneered by first-tier search engines like Google, Bing, and Yahoo. Their platforms are searched daily by potential customers all over the world searching for solutions to their problems. PPC is an amazing opportunity for businesses to purchase the attention of potential customers that are searching for a solution that their business can help deliver.

Google PPC advertising has a variety of channels with the most common channel being search advertising, which is when an advertiser pays to position their ad in front of a person that is searching for specific keywords related to their products or services. Google has a few advertising vehicles that can be utilized, such as Google Shopping Ads, Display Ads, In-Stream Ads, Social Ads, and Remarketing Ads.

The most common form of PPC advertising is Google Search ads. Google Search advertising delivers an ad directly in front of a person searching for a specific keyword. Google has been the dominant platform in this space as they attract the majority of search inquiries for all internet users throughout the world. This marketing channel is an excellent way to acquire customers that are ready to buy.

PPC Advertising is when an advertiser pays for a potential customer to click through their digital ad who has interests related to their products or services. The interests of the potential customers are documented within a publisher’s database, which includes records of which websites the potential customer has visited as well as their online search history. These key data points allow for highly targeted advertising campaigns delivered by the publisher. PPC has become one of the most powerful advertising channels on the planet and continues to grow every year.

The incredible ability to refine the target buyer down to geo-location, historical online interests, age, and more data points collected by publishing platforms is why PPC advertising is so successful. In addition to targeting filters, the algorithms developed by companies like Google to optimize advertising budgets have become advanced to the point where they are referencing unlimited data points to optimize campaigns to deliver the best return on investment.

Display advertising is a form of PPC advertising. PPC is commonly isolated in thought to search advertising, which only targets potential customers when they are in the act of searching for keywords within a search engine, but PPC refers to paying for a click on your ad. Display advertising also has the ability to set up campaigns where an advertiser only pays for clicks on their ads.

Ready To Grow your Business?