Did you know that email list segmentation can improve your email engagement rates by as much as 760%?
That’s right! This walkthrough on how to segment email lists will help improve your open and click-through rates and ultimately increase revenue from your email campaigns. Continue reading to learn how to create different segments for your email list to optimize email marketing engagement.
Age
Segmenting by age allows you to send appropriate content for each age group. For example, if you have a product or service targeted at young adults, you would not want to send them content meant for seniors.
Gender
Understanding the gender of an email contact can be critical when marketing products like women’s lingerie or beard trimming products that generally men would purchase.
Location
Geographic location can be very important if certain products are only available in specific countries or if specific services can only be fulfilled within a particular radius from a brick-and-mortar location.
Income Level
A business owner with a Ferrari dealership and a used car dealership will want to segment their contact list by income level. The recent college grads working their first job will get the used car emails, and the high-income earners will get the Ferrari content. This type of segmentation would drastically improve the results of an email and reduce the unsubscribe count.
Home ownership
Identifying if a contact is a homeowner could be critical for companies that provide lawn care services, housecleaning, home security systems, and many more.
Marital Status
Whether or not someone is married is essential for any business in travel, wedding planning services, dating websites, and legal services that rely on this data point.
Job Title
This can be helpful in B2B marketing when trying to target specific decision-makers within an organization.
Industry vertical
By understanding the industry a person works in, you can send content relevant to their specific challenges and needs.
Purchase History
Understanding products someone has previously purchased can help a business understand which products or services they might need next. Also, if someone is falling out of a pattern of buying something at their regular frequency, this data could determine if the customer needs to be re-engaged.
Interests
Interests can be tracked by which website pages they have visited, email segments they have signed up for, or information that they have directly shared via a form submission or chatbot. All of this data can be used to improve email communication with specific contacts.
Segmenting your list ensures that your email content is highly relevant to each group of contacts and improves your engagement rates.
Try segmenting your list today and see how it improves your email marketing results!
If you need assistance, we have a team of list segmentation experts to help you achieve your goals. Click Here to learn more about our services at Cleartail Marketing and watch video testimonials from our clients. Please make sure to contact us if you have any questions!
