An Email Marketing Agency That Helps Win New Customers and Increases Sales

You are most likely reading this page because you are experiencing one of the following issues:

  • You have done email marketing in the past, but the results were underwhelming and you would like to try a new approach.
  • You know the importance of email marketing, but you are having trouble getting it done.
  • You have had technical problems delivering your emails and achieving a healthy open rate.

Cleartail Marketing can help!

We provide professional email marketing services where we write, design, and deliver email marketing campaigns to help our clients win new customers and increase sales with current accounts.

278%

GROWTH IN REVENUE

Hear from one of our clients about their experience working with us!

Name:James Darnell
Title:Founder and CEO
Company:Bridgesaw.com
Results:Grew revenue by 278% after only 12-months of working with Cleartail Marketing

What types of email marketing strategies are there?

Email Newsletters

Email Newsletters are a great way to educate your current and potential customers who have subscribed to your email list about your products and services on a monthly or weekly basis. Our research shows that customers that receive newsletters purchase 3-4 times more than a customer who is not receiving these emails. We often hear that our client’s customers were not aware of additional product or service offerings until they began receiving email newsletters, which stimulated additional sales.

Cold Email Outreach

Cold Email is the process of reaching out to target potential customers to engage them for the first time via email. This email strategy is only legal in certain countries and must be handled with great care to make sure your company is compliant with the local laws where the emails are being sent. If done correctly, cold email outreach can be an incredibly effective way to expose target buyers to your offerings and acquire new customers.

Brand Story Emails

Some of the best email marketing campaigns connect with their audience on an emotional level through brand storytelling. Implementing a story about how your business came to be or the unique passion that drives your mission every day is an excellent way to build a deeper connection with your audience. Make your brand more memorable as well as relatable on a personal level with brand story emails.

Welcome Emails

When a new contact takes interest in your business for the first time and becomes a top funnel subscriber to your email list, this is a wonderful opportunity to welcome them to your branded content, let them know how great your business is and set expectations of how you will be communicating with them via email moving forward.

Video Emails

Video Email marketing delivers much higher engagement than standard emails. If done correctly, video content paired with email marketing will drastically increase engagement and lead to more sales opportunities. It is important to only ad an image thumbnail that links to a video outside of the email because if you attempt to add a video in the email, your delivery rates will be much lower. It is recommended that you have an overall video content strategy that you can use in your emails as well as other marketing channels.

Review Request Emails

Review Request emails are an excellent way to thank your customers for their business and ask them how their experience was. This method of email marketing can increase loyalty and collect important customer feedback at the same time. If a customer is happy, you can then encourage them to publish a positive review of their experience on a public platform like Google or Facebook to showcase how great it is to do business with your company. If the customer had a negative experience this is a wonderful opportunity to learn how your business can improve and also win back their business if you are able to resolve their issues quickly.

Lead Nurturing Emails

Lead nurturing emails can be a very powerful strategy to cut down the time it takes for a potential customer to make a transaction. The of a nurture sequence is to deliver email content at the right time during a customer’s buyer journey to communicate why your products and services are the best solution for their needs as well as educate them further on your brand. These email nurture sequences can be completely automated and are best initiated after a potential customer subscribes to your email list after expressing interest in a specific solution that your business has to offer.

Sponsorship Emails

Sponsorship emails involve paying publishers to deliver your email content to a target group of potential customers that are not yet subscribed to your email list. Opportunities to pay a publisher to deliver your content can range from working with a small niche publisher to massive and well-known publishers. These campaigns can be incredibly effective when executed correctly.

Transactional Emails

Transactional emails are sent after a customer takes action to sign up for an in-person event, an online event, or simply makes a transaction with your business. At this moment, many businesses miss opportunities to upsell their new contact with additional offerings or simply build a deeper relationship with their new subscriber. This strategy is a wonderful way to take your digital communication to the next level.

Re-Engagement Emails

Keeping an email subscriber list that is actively engaged with your email marketing is critical for maintaining a positive sender reputation. Internet Service Providers (ISPs) monitor if individuals are opening or replying to your emails and if they go too long without engaging, yet your business continues to send them emails, this can have a negative impact on your sending reputation. When a subscriber becomes unengaged with your email marketing it is important to add them to a re-engagement campaign to understand if they are still interested in receiving email content from your business. If the subscriber opens and replies to your request for feedback they are now aware of your brand again and internet service providers will reward your email sending reputation. If a contact is unengaged for an extended period of time, it is best to unsubscribe that contact from your email marketing list.

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Which email marketing strategies deliver the best results?

The best email marketing strategy entirely depends on what type of business you have. In general, all brands should be sending a regular newsletter to educate their current and potential customers about their products and services as well as remind them that their business is available to help them with their needs. For more targeted email marketing strategies like the options listed on this page, some are better suited for business-to-business companies and others perform better with business-to-consumer marketing brands. To understand our process and how we make a recommendation, please review our process below.


Our Process to get our clients started
with email newsletter

We highly recommend starting with a monthly or weekly email newsletter and then expanding to more email marketing strategies once this campaign is in place.

We have a kickoff call to discuss the following

  • We will have an in-depth discussion to understand everything about your target buyer, your brand, as well as the products or services you are looking to promote with email marketing.
  • We will also walk you through the setup schedule and run through a list of items we will need approval for during the setup to send your first email marketing campaign. The setup usually takes 14 days to get the first email delivered to your contact list.

We clean up your contact list and organize your data

  • We ask for a data dump of all of your email contacts and any additional data that might be helpful when segmenting your lists by purchase history, expressed interests and anything else you have on file.
  • Accurate email contact segmentation can be very helpful when executing more advanced email marketing strategies and we want to make sure we set everything up correctly so there are no obstacles when you scale your email marketing campaigns.

upload your contact list

  • We will then upload your contact list to an email sender of your choosing like SharpSpring, Constant Contact, Mailchimp, or any other software you might prefer. Make sure to ask us about the software discounts we provide to all of our clients.

deliver the draft of your email newsletter for your review

  • We will then deliver the first written draft of your email newsletter for your review.

prep your email for a test delivery

  • Once we receive approval of the written draft, we will then have our professional team of designers and programmers prep your email for a test delivery to your inbox.

time of delivery for your email newsletter

  • After we receive approval of the test email sent, we will then discuss the date and time of delivery for your email newsletter to be distributed to your email contact list.

Monthly Phone Call

Each month we schedule a phone call to discuss the following:

  • Results from the latest email newsletter like open rate, click-through rate as well as any unsubscribes and hard bounces.
  • We make sure that any questions you have are answered and all concerns addressed.
  • We then discuss topics for the next email newsletter and get to work right away.
  • In general, we like to work two months ahead of schedule so that if anyone gets sick or goes on vacation we can continuously deliver email newsletter content to your email list without missing a beat.

What is included in an email marketing service?

Email Design

Our professional team of graphic designers will deliver a clean and engaging design that represents your brand perfectly while positioning the written content to be easy to read and understand the value proposition your business is offering.

Email Optimization

After every email send we make sure to analyze every data point understand what needs to be improved and continue to ensure that we are constantly improving your email campaigns to achieve the highest possible engagement.

Email A/B Testing

We take testing very seriously and an easy way to learn more about how your contact list would like to be communicated with is via A/B email testing. With this method, we can easily try out multiple designs, subject lines as well as entirely different email topics to collect a deeper understanding of what will perform best with your current and potential customers.

Email Marketing Software

We always set up an email marketing software of your choice to maintain your contact database as well as distribute all of your email newsletters. We have delivered client email campaigns via almost every email marketing software that is available and we can guide you through which is best for your business depending on your goals, your type of business, and the budget available. If you already have a software in place, that is great, we can work with you on that platform if it meets our standards of delivery reputation.

Why invest in email marketing?

For many years, marketers have been predicting the end of email marketing, but email still continues to dominate all other marketing channels.

Email marketing is the most profitable marketing strategy on the planet and cannot be ignored by any business that is serious about growing. Frequently, we hear the opinion “I don’t like to receive emails and I’m sure my customers feel the same way”, this is one example where I would recommend that you do not base your decisions on a gut feeling. There are numerous studies that have proven email marketing is still a dominant marketing channel to stimulate growth in sales and improve brand recognition. In our experience, we consistently see customers receiving a regular email newsletter purchase 3-4 times more than a customer who is not receiving emails. It is a requirement for your digital marketing strategy.

What sets us apart from the competition?

We Have A Long History of Email Marketing

Since 2014 Cleartail Marketing has managed thousands of email marketing campaigns and we have the experience to deliver highly engaging content as well as keep your sender reputation safe. Cleartail Marketing is always up to date on email marketing laws and we ensure that all of our clients are compliant. Our database management experience will provide you with the expertise you need to maintain a clean and constantly growing email contact list that is critical to your growth. We understand the importance of making sure every email contact is handled with care and attached to the correct data points so that your business gets the most value possible from your email marketing campaigns.

We Are Part of Your Team

In order to run a successful email marketing campaign, we need to understand your business just like an in-house employee does. We go deep into clients’ businesses to make sure we are targeting the right potential customers with the best messaging possible. It is important that we understand all of the problems your potential customers are facing when considering your products or services so that we can deliver messaging that clearly explains why your business is the best solution.

Clear Communication and Reporting

It is critical that we communicate clearly. Since 2014, we have been perfecting our email marketing reporting to be absolutely transparent and simple to understand. Our clients always have a clear idea of how their email campaigns are performing and they are always confident in the actions we are taking to reach optimal performance.

We Are A Full-Service Digital Marketing Agency

If any additional digital assets are required for your email marketing campaigns, we are here for you! We can do it all! Most of our competitors are only focused on managing email marketing campaigns and then they push work back to their clients when they fall short of a skill set. We know our clients are busy and they rely on us to get things done, this is why we have spent years creating an incredible team of professional designers, writers, web developers, marketing automation pros, and CRM experts to make sure we can deliver on all of your digital marketing needs.


Frequently Asked Questions

What is the average open rate for email marketing?

The open rate depends on a few important factors: Industry, quality of email content and design, email sender reputation, how your contact list was built, how engaged your contact list is, as well as what tool you are using to send your emails. An average email open rate across all industries ranges from 15% to 25%.

Automation of email marketing involves the use of an email automation tool to distribute email content when triggered by a digital action taken by the subscriber. Email automation is commonly used to engage potential customers at the optimal times throughout their customer journey.

Hard bounces are when it is no longer possible to deliver an email to a subscriber. Common reasons for this event are when the email has been deactivated because an employee has left the company or if a personal email has been shut down.

Open rate is the percentage of email recipients who were delivered an email campaign that opened the email as well. This percentage can be calculated by taking the total number of unique email contacts that opened your email and then dividing that number by the total number of valid email contacts that successfully were delivered your email campaign.

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