An Email Marketing Agency That Helps Win New Customers and Increases Sales
You are most likely reading this page because you are experiencing one of the following issues:
- You have done email marketing in the past, but the results were underwhelming and you would like to try a new approach.
- You know the importance of email marketing, but you are having trouble getting it done.
- You have had technical problems delivering your emails and achieving a healthy open rate.
Cleartail Marketing can help!
We provide professional email marketing services where we write, design, and deliver email marketing campaigns to help our clients win new customers and increase sales with current accounts.
What types of email marketing strategies are there?
Email Newsletters are a great way to educate your current and potential customers who have subscribed to your email list about your products and services on a monthly or weekly basis. Our research shows that customers that receive newsletters purchase 3-4 times more than a customer who is not receiving these emails. We often hear that our client’s customers were not aware of additional product or service offerings until they began receiving email newsletters, which stimulated additional sales.
Cold Email Outreach
Cold Email is the process of reaching out to target potential customers to engage them for the first time via email. This email strategy is only legal in certain countries and must be handled with great care to make sure your company is compliant with the local laws where the emails are being sent. If done correctly, cold email outreach can be an incredibly effective way to expose target buyers to your offerings and acquire new customers.
Brand Story Emails
Some of the best email marketing campaigns connect with their audience on an emotional level through brand storytelling. Implementing a story about how your business came to be or the unique passion that drives your mission every day is an excellent way to build a deeper connection with your audience. Make your brand more memorable as well as relatable on a personal level with brand story emails.
When a new contact takes interest in your business for the first time and becomes a top funnel subscriber to your email list, this is a wonderful opportunity to welcome them to your branded content, let them know how great your business is and set expectations of how you will be communicating with them via email moving forward.
Video Email marketing delivers much higher engagement than standard emails. If done correctly, video content paired with email marketing will drastically increase engagement and lead to more sales opportunities. It is important to only ad an image thumbnail that links to a video outside of the email because if you attempt to add a video in the email, your delivery rates will be much lower. It is recommended that you have an overall video content strategy that you can use in your emails as well as other marketing channels.
Review Request Emails
Review Request emails are an excellent way to thank your customers for their business and ask them how their experience was. This method of email marketing can increase loyalty and collect important customer feedback at the same time. If a customer is happy, you can then encourage them to publish a positive review of their experience on a public platform like Google or Facebook to showcase how great it is to do business with your company. If the customer had a negative experience this is a wonderful opportunity to learn how your business can improve and also win back their business if you are able to resolve their issues quickly.
Lead Nurturing Emails
Lead nurturing emails can be a very powerful strategy to cut down the time it takes for a potential customer to make a transaction. The of a nurture sequence is to deliver email content at the right time during a customer’s buyer journey to communicate why your products and services are the best solution for their needs as well as educate them further on your brand. These email nurture sequences can be completely automated and are best initiated after a potential customer subscribes to your email list after expressing interest in a specific solution that your business has to offer.
Sponsorship emails involve paying publishers to deliver your email content to a target group of potential customers that are not yet subscribed to your email list. Opportunities to pay a publisher to deliver your content can range from working with a small niche publisher to massive and well-known publishers. These campaigns can be incredibly effective when executed correctly.
Transactional emails are sent after a customer takes action to sign up for an in-person event, an online event, or simply makes a transaction with your business. At this moment, many businesses miss opportunities to upsell their new contact with additional offerings or simply build a deeper relationship with their new subscriber. This strategy is a wonderful way to take your digital communication to the next level.
Keeping an email subscriber list that is actively engaged with your email marketing is critical for maintaining a positive sender reputation. Internet Service Providers (ISPs) monitor if individuals are opening or replying to your emails and if they go too long without engaging, yet your business continues to send them emails, this can have a negative impact on your sending reputation. When a subscriber becomes unengaged with your email marketing it is important to add them to a re-engagement campaign to understand if they are still interested in receiving email content from your business. If the subscriber opens and replies to your request for feedback they are now aware of your brand again and internet service providers will reward your email sending reputation. If a contact is unengaged for an extended period of time, it is best to unsubscribe that contact from your email marketing list.
What is included in an email marketing service?
Our professional team of graphic designers will deliver a clean and engaging design that represents your brand perfectly while positioning the written content to be easy to read and understand the value proposition your business is offering.
After every email send we make sure to analyze every data point understand what needs to be improved and continue to ensure that we are constantly improving your email campaigns to achieve the highest possible engagement.
Email A/B Testing
We take testing very seriously and an easy way to learn more about how your contact list would like to be communicated with is via A/B email testing. With this method, we can easily try out multiple designs, subject lines as well as entirely different email topics to collect a deeper understanding of what will perform best with your current and potential customers.
Email Marketing Software
We always set up an email marketing software of your choice to maintain your contact database as well as distribute all of your email newsletters. We have delivered client email campaigns via almost every email marketing software that is available and we can guide you through which is best for your business depending on your goals, your type of business, and the budget available. If you already have a software in place, that is great, we can work with you on that platform if it meets our standards of delivery reputation.