A Marketing Automation Consulting Agency That Has The Expertise You Need
Marketing automation is an excellent way to track digital interactions with your customers, automate email communication, segment contacts based on interests or purchase history, compile data for reports, deliver leads to sales teams, and so much more.
At Cleartail Marketing, our clients count on our expertise and development resources to implement their marketing automation strategy.
You’re probably here because you have encountered one of the following:
- You are interested in implementing a marketing automation solution but do not know how to get started.
- You have previously implemented a marketing automation solution, but it was not set up correctly, and you wasted a lot of money on software licenses.
- You are currently using marketing automation software that works well, but you are not taking full advantage of its capabilities.
Cleartail Marketing can help! We work with many businesses like yours to implement marketing automation solutions that fit their needs!
What does a marketing automation tool do?
Send email automation sequences automatically triggered by a current or potential customer’s digital behavior, expressed interests, or purchases.
Automate lead distribution by programming email or SMS notifications to specific sales representatives based on geography, products, services, or interests.
Track potential customers’ digital behavior with lead scoring. Apply a point system that identifies which leads are sales-ready. High-scoring leads are the best to proactively reach out to.
Social Media Content Publishing
Create a social media content calendar to automatically schedule all of your posts across major platforms from one simple publishing tool. Schedule content months in advance and adjust along the way.
Blog Post Scheduling
Automatically publish blog post content from one calendar alongside your emails and social postings all in one software.
Write, design, develop and distribute your business email newsletter to all of your targeted email contact lists.
Automatically build email contact lists based on interests, specific web page visits, form submissions, purchase history, social media interactions, and much more. List segmentation is important to optimize email engagement.
Collect data for traffic sources, unique visitor volume, page visits, top-performing web pages, top referring URLs, bounce rate, and more with built-in website marketing analytics.
Identify where every lead originates from. Create custom campaign tracking to attach primary and secondary campaigns to all leads collected.
End-to-End Campaign ROI
Calculate your marketing campaign ROI. Track from cost per lead to revenue generated to ensure you get the return you need to grow your business.
Pull through campaign data to any cloud-based CRM to connect your sales to your marketing. A marketing automation and CRM integration will push leads into your CRM and automatically assign the appropriate salesperson in real time.
Create tasks with workflow automation to send drip email campaigns, assign leads, create reminders, segment leads, activate retargeting ad audiences, create sales opportunities, update data fields, and much more. Start with the goal and build out simple or sophisticated long-term automation to get what you need to be done without human error.
Engage with website visitors automatically with chatbot automation to collect their contact information, identify their interests and distribute leads to the appropriate salesperson.
Retargeting Display Advertising
Track website visitors with retargeting display advertising, then automatically segment audiences to follow potential customers around the internet with target images or videos that will encourage them to return to your website and make a purchase.
Media Asset Tracking
Create unique URLs with media asset tracking to identify which leads are engaging with your media, then activate automated workflows to move them into sequences based on their digital behavior.
Identify Website Visitors
Identify businesses interested in your products or services with reverse IP lookup. It is also possible to identify website visitors by name and email address if they engage with your digital marketing correctly. Know when important prospects come and go from your website in real time.
Build and Publish Landing Pages
Cost-effectively build landing pages with marketing automation software. Leverage drag-and-drop builders without spending money on developers. Get landing page assets for your campaigns up and running within minutes.
Build and Stylize Forms
Use a drag-and-drop builder to create contact forms with marketing automation software that will match your website’s style. Integrate your forms into your contact database, track the campaigns your form submissions came from, and trigger workflow automation as soon as a lead submits their data.