PPC is a fast way to get in front of potential customers that are searching for your products or services.
At Cleartail Marketing, our clients depend on our expertise to launch their pay-per-click advertising campaigns and deliver a return on their investment.
You are here because you are probably experiencing one of the following issues:
- You would like to win customers with PPC, but you are unsure how to get started.
- You have tried a PPC campaign, but it was unsuccessful, and you are not sure how to make it work.
- You previously had a successful campaign, but it has become more expensive and difficult to get results.
This is where Cleartail Marketing steps in! We manage a lot of successful PPC campaigns for businesses just like yours, and we are very good at it!
What types of PPC advertising are available?
Search Ads
Search advertising is an excellent way to reach prospects actively looking for your product or service. These pay-per-click ads can be used in short sales cycles, one-time promotions, and even long-lasting campaigns because they’re tailored toward attracting new customers!
Display Ads
The display advertising industry is a booming marketing channel. Ads appear on Google’s partner websites and target people who have visited sites related to your business, utilizing photos/texts so more potential customers can see them! Cleartail Marketing recommends this form of advertising, especially if you have a long sales cycle promoting expensive products.
Social Ads
LinkedIn, Facebook, and Twitter are powerful channels to target your ideal customers by their interests and social media interactions. Social Ads have become very popular and deliver successful results for many niches leveraging this marketing channel. The major social platforms collect an enormous amount of data on their users and position your ads in front of buyers when they are most likely to take action to purchase your products or services. These campaigns can be very effective when executed correctly.
Remarketing Ads
Remarketing is an underutilized tool for marketers looking to drive high-converting customers. These ads remind people who have already visited your website that your company is still there and ready to serve their needs! Remarketing ads are also significantly cheaper than search ads. It is recommended that a remarketing campaign is always running in order to bring potential customers back to your website to continue considering your products or services.
What sets us apart from the competition?
We Have The Experience You Deserve
Since 2014 Cleartail Marketing has managed thousands of PPC campaigns, and we have in-depth insight into what actually works for many types of businesses. We have perfected our testing phase to quickly bring down the cost per conversion and optimize campaigns much faster than our competitors. Once the campaign is humming, we know how to properly scale your budget to deliver the ROI your business needs. Our experience has shown us that PPC is constantly evolving, which is why we are continuously improving our strategy to match best practices to place our client’s campaigns above their competition.
We Consider Ourselves Part of Your Team
To run a successful campaign, we aspire to be part of your team and understand your business just like an in-house employee would. We dive deep into our client’s businesses to ensure we are targeting the right potential customers with messaging to convince them to convert into paying customers. We make sure we understand all of the problems they are experiencing when considering your products or services then we hit them hard with why your business is the solution for every one of their pain points. We go above and beyond just plugging in keywords and hoping it works. We bring it all the way!
Clear Communication and Reporting
As part of your team, we must communicate clearly. Since 2014, we have been perfecting our reporting to be transparent in a simple, understandable way. Many of our competitors like to overwhelm their clients with confusing reports that distract from their poor performance. Our clients have a clear picture of how their campaigns are performing, and they are always confident in our actions to achieve performance goals. We must have clear communication to achieve the best results for your business.
We Are A Full-Service Digital Marketing Agency
We can do it all! Many of our competitors only focus on managing PPC campaigns; then, they push back design, web development, and other tasks to their clients. At Cleartail Marketing, we have professional designers, writers, web developers, marketing automation pros, and CRM experts to take your campaigns to a level you never thought possible. Our depth of knowledge and expertise goes beyond just running a simple PPC campaign; we bring it full circle to get the most out of your investment.
Our Process
We have a kickoff call to discuss the following
- We will ask you a series of questions to help us understand everything about your target buyer, your brand, and the products or services you want to get more customers for.
- We will also walk you through the setup schedule and run through a small list of items we will need approval for during the setup. The setup usually takes 7-10 days.
We deliver the following for approval
- Initial list of Keywords for search campaigns and interest categories for display campaigns.
- Designed images to be used for display ads.
- Landing pages to be used for the campaign if we are not sending traffic to your website.
We install the following conversion tracking on your website or landing pages:
- Call tracking to understand when the campaign delivers a phone call to your business.
- Form tracking to understand when someone comes from the campaign and inquires via a form submission.
Client approval
- Client approval to go live.
Daily actions, 7-days per week and bi-monthly reporting
- We will monitor activities daily and make adjustments to improve the campaign performance.
We deliver reports every 2-weeks that document the following:
- Number of phone calls delivered
- Number of forms inquiries delivered
- Impressions, Clicks, CTR, etc…
- For premium accounts, we deliver an ROI analysis where we record and listen to every phone call delivered.
Monthly Phone Call
Each month we schedule a phone call to discuss the following:
- Results from the previous month.
- Review any questions or concerns you have about the campaign.
- Discuss any seasonal adjustments you would like to make for the campaign or any new products/services you would like to add.
Frequently Asked Questions
What is PPC advertising?
PPC advertising is a marketing channel where advertisers pay a publisher when their ad is clicked. First-tier search engines like Google, Bing, and Yahoo pioneered this form of online advertising. Their platforms are searched daily by potential customers worldwide, searching for solutions to their problems. PPC is a fantastic opportunity for businesses to purchase the attention of potential customers searching for a solution their company can help deliver.
What is Google PPC advertising?
Google PPC advertising has a variety of channels. The most common medium is search advertising when an advertiser pays to position their ad in front of a person searching for specific keywords related to their products or services. Google has a few advertising vehicles that can be utilized, such as Google Shopping Ads, Display Ads, In-Stream Ads, Social Ads, and Remarketing Ads.
What is the most common form of pay-per-click PPC advertising?
The most common form of PPC advertising is Google Search ads. Google Search advertising delivers an ad directly in front of a person searching for a specific keyword. Google has been the dominant platform in this space as they attract the most search inquiries for all internet users worldwide. This marketing channel is an excellent way to acquire customers that are ready to buy.
How does PPC advertising work?
PPC Advertising is when a business pays for a potential customer to click through their digital ad with interests related to their products or services. The interests of the potential customers are documented within a publisher’s database, which includes records of which websites the potential customer has visited as well as their online search history. These key data points allow for highly targeted advertising campaigns delivered by the publisher. PPC is one of the most powerful advertising channels and continues to grow yearly.
How effective is PPC advertising?
The incredible ability to refine the target buyer down to geo-location, historical online interests, age, and more data points collected by publishing platforms is why PPC advertising is so successful. In addition to targeting filters, the algorithms developed by companies like Google to optimize advertising budgets have advanced to the point where they are referencing unlimited data points to optimize campaigns to deliver the best return on investment.
What is the difference between PPC and display advertising?
Display advertising is a form of PPC advertising. PPC is commonly isolated in thought to search advertising, which only targets potential customers when they are in the act of searching for keywords within a search engine. Still, PPC refers to paying for a click on your ad. Display advertising also can set up campaigns where an advertiser only pays for clicks on their ads.
