PPC is a fast way to get in front of potential customers that are searching for your products or services.
At Cleartail Marketing, our clients depend on our expertise to launch their pay-per-click advertising campaigns and deliver a return on their investment.
You are here because you are probably experiencing one of the following issues:
- You would like to win customers with PPC, but you are unsure how to get started.
- You have tried a PPC campaign, but it was unsuccessful, and you are not sure how to make it work.
- You previously had a successful campaign, but it has become more expensive and difficult to get results.
This is where Cleartail Marketing steps in! We manage a lot of successful PPC campaigns for businesses just like yours, and we are very good at it!
What types of PPC advertising are available?
Search advertising is an excellent way to reach prospects actively looking for your product or service. These pay-per-click ads can be used in short sales cycles, one-time promotions, and even long-lasting campaigns because they’re tailored toward attracting new customers!
The display advertising industry is a booming marketing channel. Ads appear on Google’s partner websites and target people who have visited sites related to your business, utilizing photos/texts so more potential customers can see them! Cleartail Marketing recommends this form of advertising, especially if you have a long sales cycle promoting expensive products.
LinkedIn, Facebook, and Twitter are powerful channels to target your ideal customers by their interests and social media interactions. Social Ads have become very popular and deliver successful results for many niches leveraging this marketing channel. The major social platforms collect an enormous amount of data on their users and position your ads in front of buyers when they are most likely to take action to purchase your products or services. These campaigns can be very effective when executed correctly.
Remarketing is an underutilized tool for marketers looking to drive high-converting customers. These ads remind people who have already visited your website that your company is still there and ready to serve their needs! Remarketing ads are also significantly cheaper than search ads. It is recommended that a remarketing campaign is always running in order to bring potential customers back to your website to continue considering your products or services.