A Search Engine Optimization Agency that grows your business and is simple to understand
If you are here, it is most likely because you are running into one of these issues:
- No potential customers find your business online when searching for your products or services.
- You previously had a lot of new customers finding your business online, but not anymore. You don’t know why phone calls and form submissions are down.
- You have a healthy number of customers discovering your business online, but you want a lot more and are unsure how to make that happen.
Well, you are definitely in the right place. We can help!
Many businesses, just like yours, rely on Cleartail Marketing to ensure that their business is recommended by Google, Bing, and Yahoo when potential customers are searching for their products or services online.
What type of actions are involved with Search Engine Optimization?
Keyword research is one of the first steps in building a successful SEO strategy. Understanding which search terms your potential customers are using online to find your products or services is essential. The key metrics are the monthly average volume of searches, difficulty in ranking, and traffic potential. These statistics will help your keyword selection tremendously when deciding where to focus.
Link building is an essential part of search engine optimization and one of the keys to successfully ranking your business’ website above the competition. It is the process to get other high-quality websites to add a link that directs traffic to your website. Since the beginning of Google search, link building has been an essential part of Google’s algorithm to determine if a website should be recommended or not.
All of your website pages must work as Google expects them to. The goal is to ensure that best practices for technical SEO are followed so that when Google crawls your website, it is straightforward for the algorithm to understand what the website is about. Without this done correctly, it will be challenging to influence Google to consider the website to be recommended for your targeted keywords.
Local SEO is optimizing your website and business information to be recommended by search engines when a potential customer is searching for services or products sourced by businesses within their geographic location. Google Maps dominates local search recommendations, and specific actions can be taken to influence Google Maps to favor your business.
On-Page SEO includes everything from creating title tags and meta descriptions to ensuring all images have alt text attributes for those who cannot see them. The best practices for on-site SEO are frequently updated, and it is essential to ensure your website keeps up with the changes to achieve the highest possible rankings.
Off-Page SEO is commonly referred to as Off-Site SEO as well. It is leveraging online resources outside your website to demonstrate authority within your niche and, more importantly, to Google’s algorithm. These elements can involve Link Building, Social Media, Influencer Marketing, and more.
SEO Content Writing
Creating the right content is essential for SEO success. Search engines recommend businesses that demonstrate their authority within their niche. High-quality SEO content writing is critical for standing above your competition. Google also tracks how long a visitor stays on your website after clicking through a link within a Google search; the longer they stay, the more valuable Google believes your content is. Written content now needs to be good and engage website visitors.
Optimization – CRO
CRO is the process of increasing the percentage of website visitors that reach out to your business. It takes a lot of work to bring potential customers to your website via SEO, so it is crucial to set up your website so that these visitors take your business seriously and immediately reach out when they arrive from a search engine recommendation.
What sets us apart from others?
We Are Very Experienced
Since 2014 we have been helping businesses get found online to grow their business. The Google algorithm is constantly changing, and we have consistently delivered results to achieve our client’s goals. I recommend reviewing our Client Testimonials and Case Studies to see the type of success we deliver to our clients.
Account Management That Cares
We are dedicated to building deep relationships with our clients and are committed to ensuring all of their needs are met. We understand that the digital marketing landscape is continually changing, and we know that you are counting on us to guide you to success; we take this very seriously. As a result, we are always looking for ways to improve your SEO campaign.
We pride ourselves on quick response time, and our campaign reporting is very simple to understand. It is important that our clients get all of their questions answered and that they know exactly what we are doing to get their businesses ranked above their competition on all search engines. We schedule regular monthly phone calls to review the campaign, but we are always available for a call when you need us!
We have a long history of success stories, and our goal is to make every client an example case study. Our strategies are custom-tailored to each client’s needs, and we consistently exceed expectations to help grow our client’s businesses.
Our SEO Process and what to expect
We have a kickoff call to discuss the following
- We will ask you a series of questions to help us understand everything about your target buyer and the products and services you are looking to get more customers for.
- We will also walk you through the setup schedule and run through a small list of things we will need approval for. The setup usually takes 7-21 days, depending on the campaign size.
Keyword Research and Approval
- With our deep understanding of your business and goals, we will scour the history of Google Search to identify the best keyword opportunities available to win your business more customers as fast as possible.
- We will present our research showing historical monthly search volume, difficulty to rank for, and other factors that we believe are helpful when selecting where to focus.
- Once we thoroughly discuss the strategy and receive your approval to move forward, we get started on the daily actions!
Daily actions to increase your keyword rankings!
- Content creation and distribution
- Link building
- Social link listing
- Correct and claim online business directory listings
Monthly Phone Call
Each month we schedule a phone call to discuss the following
- Results from the previous month.
- Review any questions or concerns you have about the campaign.
- Discuss any adjustments you would like to make for the campaign or any new keywords you would like to add.
- We are continuously monitoring Google algorithm updates and will make adjustments accordingly throughout the campaign.
Frequently Asked Questions
What is Search Engine Optimization?
Search engine optimization is one of the most important strategies for digital marketing. It is the process by which a website and business information is optimized to be recommended by search engines as the best source of information when a potential customer is searching for your products and services. Without SEO, your website won’t be found by anyone. You’ll lose potential customers to competitors who are already building credibility with Google’s algorithm to be recommended for your products and services.
Do customers trust SEO links more than PPC links?
Most people searching will choose to click an organic link over a PPC link. They are both capable of delivering a customer to your website, but the majority of prospects will favor organic placements. Holding top organic positions will also position your business as an authority in your industry.
How to improve Search Engine Optimization?
Having a website optimized for Google Search is the first step to improving your ability to get your business found online. Optimizing your website involves doing all the technical work that Google recommends for their algorithm to read and document your website easily. The following steps are to create high-quality content demonstrating your knowledge about your business’s products or services. Finally, making an effort to get other credible businesses to link back to your website from their websites will demonstrate to Google’s algorithm that other companies consider your website a great source of information. All these actions will drastically improve your ability to be recommended by Google search when potential customers search for your products or services.
Do I need different SEO strategies for Google, Bing, Yahoo, or other search engines?
Google is the leading search engine and delivers the majority of search traffic to all websites. While other search engines may be available with different features and benefits, Google is still dominant. Either way, a Google-focused strategy will positively impact rankings for other search engines, and you will most likely rank in those alternative options.
What does it cost to have an SEO campaign?
The cost of an SEO campaign depends on many factors. On a basic level, If you hire a general SEO contractor, they would charge around $150 per hour to $300 per hour. The amount of work required to deliver a successful campaign depends on your competition within your niche and how difficult it will be to rank your website. More competition requires more work to get your website ranked.
Is SEO a better strategy than PPC?
Many businesses do both SEO and PPC campaigns at the same time. Overall, SEO has a much higher return on investment but will take much longer to reap the rewards of winning new customers than PPC. With PPC, a business can launch a campaign quickly and start getting customers immediately. To be considered an authority, it is important to consider implementing both strategies simultaneously.
What is needed to make SEO work for my business?
SEO is the process of building your website and distributing your business information in a way that is favored by search engines like Google, Bing, and Yahoo. Once these search engines recognize the importance of your website and business information, they will begin recommending your business to potential customers searching for your products and services. The potential to win customers is astonishing and can be a game-changer for your business.
How long will it take to get an ROI from SEO?
The results can vary drastically depending on your niche and how competitive the landscape is. If you have a website that has been around for more than two years and is in a non-competitive niche, 3-6 months is an average time to begin seeing first-page results. In more competitive niches or if your website is new, results can be achieved in 6-12 months or sometimes longer if it is very competitive.
Can I do SEO in-house without being an expert?
Of course, you can, but a lot of technical work is required as well as writing content favored by search engines. It is possible to try it out, but it isn’t easy to get results quickly if you do not have the experience to make a plan that actually works. Another problematic element of maintaining your SEO results is monitoring Google’s algorithm and making updates to your website as needed. Working with an SEO expert with a proven track record will get you to your destination much faster.
Do blog posts help my website’s SEO performance?
Blog posts are helpful for SEO performance if they have on-page optimization and if they answer specific questions that your target buyers need to be answered. Search engines will view websites with in-depth articles related to their niche as a trusted source of information; therefore, your website could be considered an authority that will help your overall rankings within your niche.