A Search Engine Optimization Agency that grows your business and is simple to understand
If you are here, it is most likely because you are running into one of these issues:
- No potential customers find your business online when searching for your products or services.
- You previously had a lot of new customers finding your business online, but not anymore. You don’t know why phone calls and form submissions are down.
- You have a healthy number of customers discovering your business online, but you want a lot more and are unsure how to make that happen.
Well, you are definitely in the right place. We can help!
Many businesses, just like yours, rely on Cleartail Marketing to ensure that their business is recommended by Google, Bing, and Yahoo when potential customers are searching for their products or services online.
Keyword research is one of the first steps in building a successful SEO strategy. Understanding which search terms your potential customers are using online to find your products or services is essential. The key metrics are the monthly average volume of searches, difficulty in ranking, and traffic potential. These statistics will help your keyword selection tremendously when deciding where to focus.
Link building is an essential part of search engine optimization and one of the keys to successfully ranking your business’ website above the competition. It is the process to get other high-quality websites to add a link that directs traffic to your website. Since the beginning of Google search, link building has been an essential part of Google’s algorithm to determine if a website should be recommended or not.
All of your website pages must work as Google expects them to. The goal is to ensure that best practices for technical SEO are followed so that when Google crawls your website, it is straightforward for the algorithm to understand what the website is about. Without this done correctly, it will be challenging to influence Google to consider the website to be recommended for your targeted keywords.
Local SEO is optimizing your website and business information to be recommended by search engines when a potential customer is searching for services or products sourced by businesses within their geographic location. Google Maps dominates local search recommendations, and specific actions can be taken to influence Google Maps to favor your business.
On-Page SEO includes everything from creating title tags and meta descriptions to ensuring all images have alt text attributes for those who cannot see them. The best practices for on-site SEO are frequently updated, and it is essential to ensure your website keeps up with the changes to achieve the highest possible rankings.
Off-Page SEO is commonly referred to as Off-Site SEO as well. It is leveraging online resources outside your website to demonstrate authority within your niche and, more importantly, to Google’s algorithm. These elements can involve Link Building, Social Media, Influencer Marketing, and more.
Creating the right content is essential for SEO success. Search engines recommend businesses that demonstrate their authority within their niche. High-quality content is critical for standing above your competition. Google also tracks how long a visitor stays on your website after clicking through a link within a Google search; the longer they stay, the more valuable Google believes your content is. Written content now needs to be good and engage website visitors.
Optimization – CRO
CRO is the process of increasing the percentage of website visitors that reach out to your business. It takes a lot of work to bring potential customers to your website via SEO, so it is crucial to set up your website so that these visitors take your business seriously and immediately reach out when they arrive from a search engine recommendation.