Marketing automation platforms are a
powerful tool for businesses looking to
improve their marketing campaigns.

However, many business owners don’t realize the full potential of these platforms because they don’t understand all of the features they offer. Campaign tracking is one such feature that can provide deep insight into a business’s marketing campaigns. This article will explain what campaign tracking is and how it can help your business track and analyze its marketing efforts to increase revenues.

What is campaign tracking?

Campaign tracking is the process of measuring and analyzing the performance of marketing campaigns. This process can help businesses identify which campaigns deliver high-quality leads and which need improvement.

What can a business learn from implementing campaign tracking?

  • Identify which campaigns are most successful at engaging potential customers
  • The quality of leads generated by a campaign.
  • Identify which campaigns are delivering the most leads and sales.
  • Identify which campaigns are most effective at converting leads into customers
  • The cost per lead of a campaign.
  • The return on investment (ROI) of a campaign.

By understanding which campaigns are delivering the most leads and customers, businesses
can optimize their marketing budget to focus on campaigns that yield the best results.

Below are some best practices when setting
up campaign tracking to be successful

  • Define what metric will be used to track success across each campaign
  • Set up lead scoring in your marketing automation platform to identify the most engaged leads
  • Assign a unique Campaign ID to each marketing campaign
  • Use UTM codes to track campaign performance.
  • Set up a process to analyze and optimize campaigns based on data collected.

By following these best practices, businesses can ensure they get the most
out of their marketing automation platform and campaign tracking.

Should small businesses implement campaign tracking?

Campaign tracking can be beneficial for businesses of all sizes. Working with marketing automation software to organize marketing efforts can help small businesses run sophisticated marketing campaigns and keep track of everything they need to improve their performance and optimize their marketing budget.

Do I need a developer to set up campaign tracking with marketing automation software?

No, most marketing automation software is user-friendly and can be set up without coding or development experience. However, if you need help, most platforms offer support services to assist you with setup and implementation.

Is it possible to set up campaign tracking
for direct mail marketing campaigns?

Yes, campaign tracking can be used for any marketing campaign, including direct mail. By using a unique Campaign ID and UTM codes attached to a QR code that links to a specific URL, businesses can track the performance of their direct mail campaigns and measure the ROI.


Is it expensive to implement campaign tracking?

The cost of campaign tracking will vary depending on your marketing automation platform and the features you need. However, many platforms offer free plans or free trials that can be used to get started.


How can I get started with campaign tracking?

If you’re interested in getting started with campaign tracking, we recommend signing up for a free trial of a marketing automation platform like SharpSpring, HubSpot, or Marketo. These platforms offer all the features you need to get started and support services to help you set up and use campaign tracking effectively.

Should you work with a marketing automation consultant to set up campaign tracking?

Suppose you do not have a dedicated marketing automation professional in-house. In that case, a marketing automation consultant like Cleartail Marketing can provide expert guidance on using marketing automation software to ensure your campaign tracking is correctly set up.

If you need assistance, we have a team of campaign tracking experts to help you achieve your marketing automation goals. Click Here to learn more about our services at Cleartail Marketing and watch video testimonials from our clients. Please make sure to contact us if you have any questions!

Ready To Grow your Business?