Chatbot Automation has been on the rise in recent years.
Many businesses are implementing Chatbots on their website to improve customer service and increase sales. There are many benefits of using Chatbot Automation, and in this article, we will discuss all of them!
What is chatbot automation?
Chatbot Automation uses software to automate website communication with potential and current customers. The implementation of chatbot automation has proven to deliver incredible results for businesses of all sizes.
The main benefits of Chatbot Automation include:
- Improved customer service: Chatbots can provide instant responses to customer queries 24/hours a day, 365 days a year. This can help to improve customer satisfaction as they will no longer have to wait for a representative to get back to them.
- Increased sales: Chatbots can provide recommendations and upsells to customers, leading to increased sales and revenue for the business.
- Cost savings: Chatbot Automation can save businesses money as they will no longer need to hire additional customer service staff. The Chatbots can handle all customer queries themselves.
Do potential customers get frustrated when interacting with chatbot automation?
Potential customers will only get frustrated when interacting with Chatbot Automation if the Chatbot is not set up correctly or if it is unable to answer their query. It is crucial to test everything before implementing the Chatbot on a website to ensure it is working correctly.
What are some of the disadvantages of Chatbot Automation?
There are a few disadvantages of Chatbot Automation, which include:
- There is a risk that potential customers will not want to interact with a Chatbot and prefer to speak to a human representative.
- Chatbots can sometimes be unable to answer customer queries correctly, leading to frustration.
- Chatbots require regular maintenance and updates to keep up with customer queries and changes in technology.
What is the difference between Chatbot Automation and Live Chat?
Chatbot Automation is different from Live Chat because it allows businesses to automate customer communication. This means that the Chatbot can handle all customer queries itself, 24/hours a day, 365 days a year. Live Chat requires a human representative to be available during business hours to interact with customers.
Are chatbots expensive?
No, chatbots are not expensive. They can save businesses money as they will no longer need additional customer service staff.
What are the steps to setting up chatbot automation on a business website?
Choose a Chatbot platform:
- There are many Chatbot platforms available, so it is essential to choose one that meets the business’s specific needs.
- Consider investing in a complete marketing automation software like Sharpspring that can provide everything you need for your marketing efforts and includes a built-in Chatbot.
Outline the conversation workflow:
- Consider all types of conversation you would like the Chatbot to handle, then create an outline of all conversation workflows to program.
- Make sure to include an option for a human representative to step in if the conversation becomes too complicated. Anyone interacting with the Chatbot must be able to send their question to a human if they become frustrated.
Program the Chatbot:
- This process involves working within the software to program the conversation workflows you outlined in the previous step.
- Developer skills are rarely required on most platforms.
Test the Chatbot:
- It is essential to test the Chatbot automation before implementing it on a website to ensure it is working correctly.
- Most chatbot software will allow you to interact with the Chatbot on a preview page where you and your colleagues can ensure it is ready to take live on the business website.
Implement the Chatbot on the business website:
- The final step is to implement the Chatbot onto the business website. This step is usually done by adding a snippet of HTML code to integrate with your website directly, but there can be other options depending on your CMS and the chatbot software you select.
Overall, the benefits of Chatbot Automation far outweigh the disadvantages. Chatbot Automation can help businesses to improve customer service, increase sales, and save money. If you are considering Chatbot Automation for your business, we recommend you go ahead! You will not be disappointed.
If you need assistance, we have a team of chatbot automation experts to help you achieve your goals. Click Here to learn more about our services at Cleartail Marketing and watch video testimonials from our clients. Please make sure to contact us if you have any questions!