Create a Social Media Content Calendar Using Marketing Automation Software

Creating a social media content calendar is essential to any successful social media marketing campaign.

But it can be difficult to post content manually, especially if you’re trying to keep track of multiple channels. That’s where marketing automation software comes into play! In this article, we will explain how to use marketing automation software to create a social media content calendar and schedule your content to be distributed automatically across all your social media channels.

What is a social media content calendar within a marketing automation suite?

A marketing automation suite’s social media content calendar helps you automatically plan, organize, and publish your social media content. A calendar for your social media content will help you stay on track and distribute your content exactly when you need each post to go out. It is also a great way to view your posts chronologically and make necessary adjustments.

Why use marketing automation software to create a social media content calendar?

You can save time by scheduling posts in advance.

It’s easy to track which posts have been published and when.

You can repurpose content.

There is also a feature to follow competitors’ posts in one place to monitor your industry and inspire ideas for your content.

Which social media platforms can
marketing automation software distribute content on?

All major marketing automation software allows you to distribute your content to major social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and more.

How far in advance can I schedule social media content to be distributed?

With marketing automation software, you can schedule social media content as far in advance as possible. This capability is helpful if you have a busy schedule or want to ensure your content is distributed evenly throughout the week.

What are the steps to automatically schedule social media content?

Step 1

Choose your marketing automation software. Many options are available, so be sure to research and choose the one that best suits your needs.

Step 2

Set up your social media accounts within the software. This step will connect your accounts and allow the software to schedule content to be distributed to each platform.

Step 3

Create your social media content calendar. Start by deciding how frequently you want to post and what kind of content you want to share.

Step 4

Write and design the content. Once you’ve created your content, simply add it to the calendar and specify when you want it to be distributed.

Step 5

Sit back and relax! Your marketing automation software will take control of the rest, distributing your content according to your schedule.

By following these steps, you can easily create a social media content calendar using marketing automation software. This will save you time and energy, allowing you to focus on other aspects of your social media marketing campaign.