Do you want to take your email marketing to the next level? If so, you need to start using email automation. Email automation allows you to send email sequences automatically triggered by a current or potential customer’s digital behavior, expressed interests, or purchases.

This form of marketing can significantly increase sales and keep customers engaged with your brand. Please continue reading to learn more about how email automation works and how to set it up on your website!

What is email automation?

Email automation refers to sending emails based on customer behavior or interactions.

For example, you can deliver an automated welcome email to new subscribers or a “thank you” email after someone makes a purchase. Automated emails are triggered by specific actions taken by the recipient, such as subscribing to your list, viewing your website, or completing a purchase.

Why should you use email automation?

There are many benefits of using email automation:

  • It can help you increase sales by sending targeted messages to customers who are more likely to convert.
  • Automated emails can save you time by allowing you to set up email campaigns in advance to be delivered at the perfect time to a potential customer.
  • Email automation can help you build better relationships with your customers by providing them with timely and relevant information.
  • Automated emails can help you increase brand awareness by keeping your name in front of potential customers even when they’re not actively engaged with your site.

How do you set up email automation?

Let’s talk about how you can set it up on your website. The first step is to choose an email service provider (ESP). We recommend using a platform like SharpSpring, MailChimp, or Constant Contact.

Once you’ve chosen an ESP, you’ll need to create a list of subscribers. You can do this by manually adding people to your list or by integrating with a CRM system that will automatically add new contacts.

The next step is to create the actual automated emails. Most ESPs will have templates that you can use or hire a designer to create custom emails for you. Once your emails are created, you must set up the triggers that will send them out. Triggers can be based on almost anything, such as subscribing to your list, visiting your website, or making a purchase.

Email automation can be a great way to increase sales and keep customers engaged with your brand. If you’re not using it already, we hope this information has inspired you to give it a try!

If you need assistance, we have a team of marketing automation experts to help you achieve your email automation goals. Click Here to learn more about our services at Cleartail Marketing and watch video testimonials from our clients. Please make sure to contact us if you have any questions!

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