Did you know that, on average, only 2% of your website visitors will ever reach out to your business?
If you could identify website visitors that are not contacting your business, the potential revenue gains could be massive.
Below are a few recommendations for identifying website visitors and moving them through your sales funnel.
Google Analytics
Google Analytics is an analytics reporting service that tracks and delivers insight into who is visiting your company’s website.
By installing a piece of code on your website, you can see incredible information about your website visitors, including their location, how they found your site, what pages they viewed, and how long they stayed on each page.
This information can help your business understand your potential customers and what kinds of services or products they are interested in.
Reverse IP Lookup
Reverse IP Lookup is a technology that allows you to identify if an employee of a specific business is visiting your website.
This tool can therefore help identify potential customers who may be interested in your products or services.
This technology is straightforward to implement and is generally a standard feature in most marketing automation suites available today.
First, you will add a snippet of HTML code within the header section of your website. This code then sends back the IP data of all website visitors to the reverse IP lookup tool of your choosing.
Next, the reverse IP lookup tool will reference an extensive database of IP addresses attached to business names to identify website visitors browsing your website from a company location.
Finally, the software will notify you of the identified businesses during the lookup process and contact information for any available employees.
If you see a business that you think may be interested in your products or services, reach out to them immediately to start building a relationship.
Reverse IP lookup can only identify company names if the website visitor uses the internet from a business location to view your website. If the website visitor is browsing from their home internet or their mobile device using their data plan, the IP address will not be associated with a business.
Lead capture forms
Another tool to identify website visitors is lead capture forms.
Lead capture forms ask for basic contact information from visitors in exchange for something of value, such as a white paper or e-book, or if they need an answer to their question about your products or services.
By requiring visitors to fill out a lead capture form before accessing certain content on your site, you can collect valuable data to further nurture them down the sales funnel if they are not yet ready to purchase.
Chatbot Lead Capture
Chatbots simulate human conversation and are used to engage with website visitors in real-time.
This technology can answer frequently asked questions, provide customer support, and make recommendations based on the products or services that potential customers are interested in. A chatbot can collect valuable lead data directly in the chat window to be automatically logged into your contact database.
Most chatbots are cloud-based software tools that are easy to install on your website by adding a snippet of HTML code.
Using a chatbot to interact with website visitors will allow your business to automatically collect valuable data about potential customers to identify sales opportunities.
Retargeting Website Visitors
Another strategy to help identify website visitors is retargeting website visitors.
Retargeting website visitors with digital ads is a form of online advertising that allows your business to deliver ads to potential customers who have already visited your website. The goal is to bring them back to your website and encourage them to contact your business.
By placing HTML code on your website, you can track the people who visit your site and then serve them targeted ads as they browse other websites. These ads can be in the form of text, images, or video.
This tool effectively keeps your business on top of mind with potential customers and reminds previous website visitors of the products or services they expressed an interest in while visiting your website.
Implementing these tools and strategies will help you to identify website visitors and move them further down the sales funnel.
Don’t miss out on potential revenue by not identifying your website visitors. Implement these recommendations to ensure your business understands who your potential customers are and what they are interested in.
If you need assistance, we have a team of marketing experts to help you identify website visitors. Click Here to learn more about our services at Cleartail Marketing and watch video testimonials from our clients. Please make sure to contact us if you have any questions!
