It’s essential to identify which leads are sales-ready and prioritize these leads. Lead scoring tracks potential customers’ digital behavior and applies a point system to determine which leads are ready for a sale.
This strategy allows businesses to prioritize their time by focusing on the leads with the highest chance of converting into paying customers. The higher the lead score, the higher the probability they will buy from you. Continue reading to learn how lead scoring works and how you can use it to your advantage!