If you’re like most business owners, you’re always
looking for ways to upgrade your marketing efforts.

You may have heard of a marketing automation consultant and how they can help take your marketing to the next level. But what is a marketing automation consultant, and why do you need one? In this article, we will answer those questions and more! We’ll explain in detail what a marketing automation consultant does and why businesses need to invest in one. So read on to learn more about this valuable asset for any business!

What does a Marketing Automation Consultant do?

Most businesses get introduced to marketing automation by signing up for software that promises to automate all of their marketing, but when they dive into the platform, they realize their marketing automation journey has just begun.

Mastering the technical elements of any marketing automation software can take years, and even longer to master all of the skills required to run successful campaigns.

A marketing automation consultant will help you shortcut this learning curve and get you to where you need to go much faster than you would if you went at this alone. A consultant can quickly implement everything you need to make sure that hefty marketing automation software subscription is being put to good use, or they can guide you along the way.

Marketing automation consultants help in the following ways

  1. Setup of your marketing automation software.
  2. On-demand technical support.
  3. Train your marketing team on your marketing automation software.
  4. Overall marketing strategy.
  5. Coordinate content, design, or development of anything needed for your marketing campaigns.
  6. Integrations to 3rd party platforms.
  7. And more!

Marketing automation consultants can range in capabilities and the services they offer. If you are looking for a full-service marketing automation consultant that can manage the technical elements and your marketing campaign needs, reach out to Cleartail Marketing to get you where you need to go.

Do marketing automation consultants work
with all marketing automation software?

No, they don’t. There are way too many marketing automation software platforms and new ones
coming out every day for any consultant to be able to work with all of them.

Some consultants may only offer services for one or two platforms, while others will focus on a specific industry or type of business. You want to ensure that you find a consultant that works with the marketing automation software you use or plan to use.

Why work with a marketing automation consultant as opposed to hiring a full-time employee?

Cost is the biggest reason to work with a marketing automation consultant instead of hiring an employee. You only pay for the time you need when you work with a consultant.

You are not responsible for benefits, vacation days, sick days, or any other associated costs that come with hiring an employee. This can be significant savings for a business, especially if you only need someone for a short-term project or to get you through a busy season.

Another reason to consider working with a consultant is that you have access to a team of marketing experts as opposed to just one. When you work with a marketing automation consultant, you get the benefit of their team’s knowledge and expertise. This can be a huge advantage when you need to scale your marketing efforts quickly or want to try something new without many risks.

What is the cost of a marketing automation consultant?

This is not a simple question to answer as the cost of a marketing automation consultant can vary greatly depending on their experience, skillset, and services.

The best way to get an accurate estimate for the cost of a marketing automation consultant is to reach out to a few different consultants and ask for a proposal. This will allow you to compare rates and services to find the best fit for your needs and budget.

If you need assistance, we have a team of marketing automation consultants to help you achieve your goals. Click Here to learn more about our services at Cleartail Marketing and watch video testimonials from our clients. Please make sure to contact us if you have any questions!

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