Do you use media asset tracking to know which leads are engaging with your company’s media?
Media asset tracking delivers valuable insights into which content resonates with your audience by tracking interactions with your media files (such as PDFs, images, and videos). Armed with this information, you can create more targeted content that is more likely to convert leads into customers.
How does media asset tracking work?
Most marketing automation software platforms offer some form of media asset tracking.
You must upload your media files to the platform and insert a trackable link into your email or website. When a lead clicks on the link, the platform will track their interactions with the file (such as how long they viewed it and what pages they viewed). This information is stored in the lead’s profile to see which assets are most popular with each prospect.
Why is media asset tracking important?
Most marketing automation software platforms offer some form of media asset tracking.
You must upload your media files to the platform and insert a trackable link into your email or website. When a lead clicks on the link, the platform will track their interactions with the file (such as how long they viewed it and what pages they viewed). This information is stored in the lead’s profile to see which assets are most popular with each prospect.
Why is media asset tracking important?
Marketing teams can use media asset tracking data to understand which content assets are most popular with their audience. They can then create more of this type of content to attract even more leads and prospects. Additionally, they can use media asset tracking data to segment their leads and send them targeted content that is more likely to convert them into customers.
What are some best practices for media asset tracking?
Below are some best practices that businesses should follow when leveraging media asset tracking:
- Use media asset tracking to understand which content is most popular with your audience.
- Create more of this type of content to attract even more leads and prospects.
- Use media asset tracking data to segment your leads and send them targeted content that is more likely to engage them based on their previous interactions.
- Train your sales team on how to use media asset tracking data to better understand the interests of their leads and prospects.
- Adjust your content strategy based on media asset tracking data to ensure you create the most effective content for your audience.
Implementing these best practices will help you get the most out of media asset tracking and generate more leads, customers, and sales to help grow your business.
Now is the time to start if you’re not already using media asset tracking to understand which leads engage with your company’s content. Leveraging this data will give you a significant advantage in attracting and converting new customers.
If you need assistance, we have a team of media asset tracking experts to help you. Click Here to learn more about our services at Cleartail Marketing and watch video testimonials from our clients. Please make sure to contact us if you have any questions!
