On-Page SEO: The Complete Guide
If you’re running a business, you must ensure you’re doing everything possible to position your website and contact information at the top of search engines. One of the most critical tasks of SEO is on-page optimization. We will explain everything you should know about on-page SEO to get search engines to recommend your business to potential customers looking for your products or services. We’ll cover topics such as title tags, meta descriptions, header tags, and more!
What is On-Page SEO?
On-page SEO involves optimizing your website’s title tags, meta descriptions, header tags, and more. The goal of on-page SEO is to help Google and other search engines understand your website and what search terms your website should be recommended for.
Critical elements of On-Page SEO
- Title tags:
The text that appears in the search engine results pages (SERPs) when your website comes up is the title tag. It should be easy to read and include your target keyword.
- Meta descriptions:
The meta description is the short paragraph of text that appears under your title tag on the SERPs. It should be interesting and further elaborate on what your website is about.
- Header tags:
Header tags are used to structure your content on the page. They assist search engines in understanding the hierarchy of your content. There are six types of header tags, from h1 (the most important) to h6 (the least important).