If you’re like most businesses, you are utilizing some form of marketing automation to help increase your leads and sales.
But what about print advertising tracking? Can that be integrated into your marketing automation
campaign tracking as well? The answer is yes – and in this article, we will explain how it works!
There are two common ways to connect print advertising results to your marketing automation software analytics.
Call tracking involves putting a unique phone number on your print ad and then recording and analyzing the calls from that number. This data can determine how many people responded to your print ad, what time of day they called, what location they called from, etc. All call data can be pushed to your marketing automation software to analyze. This information can help determine the effectiveness of your print ad and make changes accordingly.
QR Code with a Unique URL
Tracking print ads by using QR codes is an effective way to connect print campaigns to your marketing automation analytics. QR codes are little black and white squares you see in magazines and billboards. People scan these codes with their smartphones and are taken to a unique URL. By putting a QR code on your print ad and then using web analytics to track the traffic that comes to that URL, you can determine how many people scanned your QR code, clicked through to your website, submitted an inquiry, or completed a transaction. Suppose the potential customer does not submit their contact information when visiting the unique URL. In that case, you can now deliver and retarget them with display advertising to bring them back to your website in the future.