Retargeting display advertising is one of the most efficient and effective ways to reach out to potential customers considering making a purchase.
This marketing channel is also a great way to speed up the sales process by increasing the frequency of touch with potential buyers. All businesses can take advantage of this marketing channel, so read on to learn more about retargeting display advertising and how it can benefit your business!
What is retargeting display advertising?
Retargeting display advertising is a form of online advertising that allows businesses to target potential customers who have expressed interest in their company’s products or services.
This process is done by placing a small piece of code on your website, known as a pixel, which tracks the user’s web activity and then serves them relevant ads based on their interests as they browse other websites online.
How does retargeting display advertising speed up your sales process?
Retargeting display advertising speeds up your sales process by increasing the frequency of touch with potential buyers.
When a potential customer sees your ad multiple times, it reinforces your brand in their mind and makes them more likely to consider using your product or service.
How many websites can retargeting display advertising networks serve ads on?
Retargeting display advertising networks can serve ads on millions of websites. This incredible reach allows businesses to be everywhere to ensure they keep their brand in front of potential customers.
What are the steps to launch a retargeting display advertising campaign?
The steps to launching a retargeting display advertising campaign are:
- Choose your retargeting platform
- Install the tracking code on your website
- Select the people you want to target with your ads
- Create your ad creative
- Set your budget and start your campaign!
What type of media can be used in retargeting display advertising campaigns?
Various media can be used in retargeting display advertising campaigns, including text, images, videos, and rich media. The media you use will depend on your business goals and the message you want to communicate to potential customers.
Are there marketing automation platforms that include a retargeting display advertising feature?
Yes, there are marketing automation platforms that include a retargeting display advertising feature. Having this ability within your marketing automation suite can be a great way to streamline your marketing efforts and save time by having all your marketing tools in one place. Sharpspring is a great marketing automation software that includes this feature
If you need assistance, we have a team of retargeting display advertising experts to help you. Click Here to learn more about our services at Cleartail Marketing and watch video testimonials from our clients. Please make sure to contact us if you have any questions!