When it comes to website marketing analytics,
most businesses have no idea where to start.
And even if they do, tracking website data and conversions in the same place as all of their other marketing data is often difficult. Thankfully there is an easy way to have all your website and marketing data in the same place. This article will explain the benefits of having website analytics within your marketing automation platform.
What is website marketing analytics?
Website marketing analytics is the process of tracking, measuring, and analyzing website data to understand website visitors and their behavior better. This information can be used to optimize website design, website content, and overall website performance.
What is the difference between Google Analytics and website marketing analytics within marketing automation software?
Google Analytics is, by far, the most powerful website analytics tool on the planet, but it falls short of attaching its data to a contact profile.
Marketing automation software is designed to track all your marketing data in one place, including website analytics. The main advantage is that marketing automation software can connect campaign data directly to a contact profile; this is why it is highly recommended to have a marketing automation platform because it will allow you to understand the quality of leads. However, for advanced marketing, we highly recommend using Google Analytics alongside your marketing automation software, as it provides many insights that are unavailable within marketing automation platforms.