When it comes to website marketing analytics,
most businesses have no idea where to start.

And even if they do, tracking website data and conversions in the same place as all of their other marketing data is often difficult. Thankfully there is an easy way to have all your website and marketing data in the same place. This article will explain the benefits of having website analytics within your marketing automation platform.

What is website marketing analytics?

Website marketing analytics is the process of tracking, measuring, and analyzing website data to understand website visitors and their behavior better. This information can be used to optimize website design, website content, and overall website performance.

What is the difference between Google Analytics and website marketing analytics within marketing automation software?

Google Analytics is, by far, the most powerful website analytics tool on the planet, but it falls short of attaching its data to a contact profile.

Marketing automation software is designed to track all your marketing data in one place, including website analytics. The main advantage is that marketing automation software can connect campaign data directly to a contact profile; this is why it is highly recommended to have a marketing automation platform because it will allow you to understand the quality of leads. However, for advanced marketing, we highly recommend using Google Analytics alongside your marketing automation software, as it provides many insights that are unavailable within marketing automation platforms.

Do all marketing automation platforms
provide website marketing analytics?

The answer is no, but many top marketing automation platforms do. Website analytics can be highly beneficial for businesses, as it allows them to see how their website is performing and where visitors are coming from. Website analytics data within your marketing automation platform enables more profound insight into which marketing campaigns are performing.

What are some benefits of having website analytics within
your marketing automation platform?

Some benefits of having website marketing analytics within your marketing automation platform include:

  • The ability to see your website’s performance and where visitors are coming from.
  • The ability to track website conversions and leads in the same place as your other marketing data.
  • The ability to understand the quality of leads that originate from your marketing campaigns.
  • The ability to see which marketing campaigns are working and which ones aren’t.

Should small businesses be monitoring their website marketing analytics?

For small businesses, we recommend using a marketing automation platform that includes website analytics so that you can take advantage of all the benefits we’ve listed above. Doing so will give you a better understanding of your website visitors and help you make more informed decisions about your marketing campaigns.

What type of data can a business track with website analytics?

There are several different website metrics that businesses can track with website analytics, including:

  • Website traffic
  • Website conversions
  • Lead quality
  • Referral sources
  • Engagement metrics
  • And more!

Having all your website data within your marketing automation platform can benefit businesses of all sizes.

If you need assistance, we have a team of website analytics experts to help you achieve your goals. Click Here to learn more about our services at Cleartail Marketing and watch video testimonials from our clients. Please make sure to contact us if you have any questions!

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