A marketing automation tool is a software platform that helps businesses automate their marketing tasks.
This can include email marketing, social media campaigns, lead nurturing, SMS, lead notifications, lead assignments, automated chatbot communication, display ad retargeting, and so much more! Marketing automation tools are designed to save businesses time and money while optimizing their campaigns to drive revenue growth.
What are the benefits of using a marketing automation tool?
There are many benefits to using a marketing automation tool. The most common reasons to invest in marketing automation software include increased efficiency for running campaigns, improved ROI tracking, and easier CRM integration. Marketing automation tools can also help businesses save time and money while optimizing their campaigns to drive revenue growth.
What are some popular marketing automation tools?
There are many popular marketing automation tools available today. Some of the most popular include Sharpspring, HubSpot, Pardot, and Marketo. Each software provides many of the same features but depending on the industry, business size, or 3rd party data that must be integrated, some are better equipped for specific scenarios.
What is the cost of implementing a marketing automation tool?
The cost to implement a marketing automation tool can vary depending on the size of your business and what features you need. Generally, a monthly subscription to most marketing automation tools that offer all the whistles and bells ranges from $300/month to $2000/month or more, depending on your contact database size. Some marketing automation software companies offer a free setup or will charge for an implementation. If your business is working with a marketing automation consultant, they will generally take care of the full implementation and train your team to use the software.
When should you use a marketing automation tool?
If you want to increase efficiency, better manage your campaigns, improve ROI tracking, or integrate marketing data with your CRM system, then implementing a marketing automation tool may be the right solution. Marketing automation tools can also help businesses save time and money while optimizing their campaigns to drive revenue growth.
How do I select the right marketing automation tool for my business?
When choosing a marketing automation tool for your business, it is important to consider the features you need and the budget you have to work with. Many marketing automation tools are available on the market, so it is essential to do your research to find the one that best fits your business needs.
If you are looking for a marketing automation tool to help increase efficiency, manage campaigns, track ROI, and integrate with your CRM system, then Sharpspring may be the right choice. Sharpspring offers many features to help businesses automate their marketing tasks. Sharpspring’s pricing is very affordable and delivers a complete marketing automation suite.
