A marketing automation tool is a software platform that helps businesses automate their marketing tasks.
This can include email marketing, social media campaigns, lead nurturing, SMS, lead notifications, lead assignments, automated chatbot communication, display ad retargeting, and so much more! Marketing automation tools are designed to save businesses time and money while optimizing their campaigns to drive revenue growth.
What are the benefits of using a marketing automation tool?
There are many benefits to using a marketing automation tool. The most common reasons to invest in marketing automation software include increased efficiency for running campaigns, improved ROI tracking, and easier CRM integration. Marketing automation tools can also help businesses save time and money while optimizing their campaigns to drive revenue growth.
What are some popular marketing automation tools?
There are many popular marketing automation tools available today. Some of the most popular include Sharpspring, HubSpot, Pardot, and Marketo. Each software provides many of the same features but depending on the industry, business size, or 3rd party data that must be integrated, some are better equipped for specific scenarios.
What is the cost of implementing a marketing automation tool?
The cost to implement a marketing automation tool can vary depending on the size of your business and what features you need. Generally, a monthly subscription to most marketing automation tools that offer all the whistles and bells ranges from $300/month to $2000/month or more, depending on your contact database size. Some marketing automation software companies offer a free setup or will charge for an implementation. If your business is working with a marketing automation consultant, they will generally take care of the full implementation and train your team to use the software.