What is Technical SEO?
Technical SEO is a set of SEO best practices to optimize your website’s code, structure, and content to make it as search engine friendly as possible. Following the best practices for Technical SEO, you can improve your website’s visibility and rank on search engine results pages (SERPs). This article will explain each element that goes into it and provide tips for getting started!
Several elements go into
Technical SEO, but some of the
most important ones include:
- Optimizing your website’s code (e.g., using proper syntax and formatting)
- Improving your website’s structure (e.g., ensuring your pages are well linked)
- Crafting keyword-rich content
Focusing on these elements ensures that your website is as search engine friendly as possible. In addition, you can also use Technical SEO to troubleshoot any issues that may be preventing your website from performing well in SERPs.
Best Practices for Technical SEO
Following these best practices can help you improve your website’s Technical SEO and, as a result, its visibility and ranking in SERPs.
- Use proper syntax and formatting: This may seem like a small detail, but it’s essential to use proper syntax and formatting when coding your website. Not only will this make your site more easily readable for search engine crawlers, but it will also make it more user-friendly.
- Improve your website’s structure: As we mentioned before, having a well-structured website is important for Technical SEO. Ensure your pages are correctly linked, and there is a logical flow to your site.
- Use keyword-rich content: Keywords are still essential to Technical SEO. Use targeted keywords throughout your website, including page titles, headings, and body text. However, don’t stuff your keywords; use them sparingly and naturally.
- Monitor your website’s performance: Once you’ve implemented Technical SEO, it’s important to monitor its performance. Use Google Analytics or similar tools to evaluate your website’s traffic and ranking in SERPs. This will help you troubleshoot any issues and ensure that your Technical SEO is working as it should.
How to Get Started with Technical SEO
If you’re ready to improve your website’s Technical SEO, you can do a few things to get started.
Step 1
Take a look at your website’s code and structure. Make sure everything is well formatted and that there are no broken links.
Step 2
Focus on your content. Make sure it is keyword-rich and informative.
Step 3
Monitor your website’s performance. Use Google Analytics or similar tools to analyze your website’s traffic and ranking in SERPs.
What software can help with improving technical SEO?
Several software programs can help with Technical SEO. Some of the most popular ones include:
Google Search Console
This free tool from Google can help monitor your website’s Technical SEO. It provides data on your website’s search traffic, ranking, and more.
Screaming Frog
This paid software program can help you audit your website’s Technical SEO and will crawl your site to identify any issues that need to be fixed.
Yoast SEO
This popular WordPress plugin can help you optimize your website for Technical SEO. It includes features like a keyword analyzer, XML sitemap generator, and more.
Ahrefs
This paid software program offers a suite of tools to help with Technical SEO. It includes features like a site audit tool, keyword research tools, and more.
No matter what software you choose, ensure it is compatible with your website’s platform. For example, if your content management system is WordPress, you’ll want to select a WordPress plugin like Yoast SEO or Rank Math.
Do I need to work with a developer to do technical SEO?
You don’t necessarily need to work with a developer to do Technical SEO. However, if you’re not comfortable working with code or website structure, hiring a developer or Technical SEO specialist may be helpful. They can help you audit your website and make any necessary changes.
Is technical SEO a one-time project?
Technical SEO is not a one-time project; it’s an ongoing process. Once you’ve implemented Technical SEO on your website, you’ll need to monitor its performance and make changes as required regularly. For example, if you add new pages or content to your site, you’ll need to ensure that they are correctly optimized for search engines.
Should I work with a digital marketing agency to perform technical SEO?
A digital marketing agency specializing in SEO can be helpful if you don’t have the time or resources to do Technical SEO yourself. An agency can help you audit your website, make changes to your website’s code and structure, and monitor your website’s performance.
Does technical SEO strategy change based on business type?
Yes, Technical SEO strategy can vary depending on the type of business. For example, an e-commerce site will have different Technical SEO needs than a blog. Tailoring your Technical SEO strategy to your specific business type is essential.
What are some common technical
SEO mistakes?
Some common Technical SEO mistakes include:
Not monitoring your website’s performance:
Use Google Analytics or another similar tool to track your website’s traffic and ranking in SERPs. This will help you identify any Technical SEO issues that need to be fixed.
Ignoring your website’s structure
Your website’s structure is vital for Technical SEO. Ensure your website is organized and straightforward to navigate.
Not using the right software
Choose Technical SEO software compatible with your website’s platform. For example, if your website is WordPress, you’ll want to choose a WordPress plugin like Yoast SEO or Rank Math.
Failing to keep up with changes
Technical SEO is an ongoing process. As your website changes, so should your Technical SEO strategy. Monitor the latest algorithm updates to ensure your website is continuously optimized for search engines.
Where can I monitor Google Algorithm updates to maintain the best technical SEO practices?
Some places you can monitor Google Algorithm updates include the Google Webmaster Central Blog, Moz, and Search Engine Land. These websites will often post about significant algorithm changes and what Technical SEO best practices you should follow.
Monitoring these websites will help you keep up with the latest Technical SEO changes and optimize your website.
Technical SEO can seem daunting, but it’s essential to focus on it if you want your website to perform well in SERPs. Following the best practices and using the right software ensures your website is optimized for Technical SEO. As a result, you’ll see an improvement in your website’s traffic and ranking.
Technical SEO is important, but it’s just one part of a larger SEO strategy. To see the best results, you should also focus on other aspects of SEO, like link building and content marketing. However, Technical SEO is a great place to start if you want to improve your website’s ranking in SERPs.
