If you’re running a business, you need to invest in Search Engine Optimization (SEO). Why?
Because a well-executed SEO strategy is one of the most successful and fastest ways to attract potential customers looking to buy your products and services. This article answers the questions: Why invest in SEO? We’ll go into detail on why SEO is so valuable and explain why it’s so much easier to create a flow of interested potential customers through SEO than through outbound sales methods. We’ll also highlight the drastic ROI that businesses can see from investing in SEO. So if you’re still debating whether to invest in an SEO strategy, read on – you won’t regret it!
Why should a business invest in
Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is one of the most important aspects of
online marketing, and it’s something that every business should invest in.
Here are four reasons why:
SEO can deliver ready-to-buy leads
With an SEO strategy, businesses can focus on generating leads who are already interested in what they have to offer, which is a much more efficient and effective way to generate sales.
SEO is less expensive than paid advertisement
With Pay-per-click (PPC), you have to pay for every click that goes to your website. With SEO, the traffic is free once you achieve your top ranking.
SEO provides an excellent return on investment
A well-executed SEO campaign can bring in a steady stream of targeted traffic that is looking for what you have to offer. This leads to more sales and conversions, and the ROI from SEO is typically higher than other marketing channels.
SEO can provide an edge over your competition
If your competition is focused on outbound sales and is not investing in SEO, you have an excellent opportunity to get ahead by implementing an effective SEO strategy with a smaller investment.
Why does SEO have an incredible return on investment if done correctly?
SEO allows you to tap into the vast pool of potential customers searching for your products or services online. And when you rank at the top of Google Search, you’re effectively winning those customers every day – they’re more likely to click on your link and visit your website than they are to click on a competitor’s link.
From the customer viewpoint: if you’re looking for a new product or service, which search result are you more likely to click on – the first or the tenth?
The answer is obvious. And that’s why ranking at the top of Google is so valuable. Not only do you get more traffic, but you also get higher-quality traffic – people who are ready to buy your products or services.
The best part about this strategy is that the amount of searches for your products or services is consistent each month and, in some industries, is growing exponentially. Once you achieve a top position for valuable keywords, your business growth potential is massive.
Watch a video testimonial from one of our clients
that experienced 278% growth just within 12 months of starting our SEO strategy:
Why is getting inbound leads from SEO so
much easier than outbound marketing?
Outbound sales methods are much less effective. With outbound sales, businesses must reach out to customers cold, often through intrusive methods like telemarketing or email spam. This marketing strategy is not only irritating for the customer, but it’s also a very time-consuming and expensive way to try to generate leads. And even if you successfully get someone on the phone or get them to open your email, there’s no guarantee that they’re interested in what you’re selling.
Outbound sales are essentially a numbers game – the more people you contact, the more likely you are to make a sale. But with an SEO strategy, businesses can focus on quality over quantity.
By ranking at the top of Google, you’re automatically reaching out to customers who are already interested in what you have to offer. These potential customers are actively searching for your products or services, which means that they’re willing to buy as opposed to someone who’s been cold-called or spammed with an email. With an SEO strategy, businesses can focus on generating leads from people who are already interested in what they have to offer, which is a much more efficient and effective way to generate sales.
Should I invest in a full-time employee for SEO or a Digital Marketing Agency?
The answer to this question depends on your business needs and your experience. If you are already an SEO expert with a lot of time to spare, then training a full-time employee on SEO could be the best option. However, if you do not have time or experience getting business website sites ranked quickly at the top of search engines, working with a digital marketing agency specializing in SEO is probably a better option.
A digital marketing agency already has a team of experienced SEO professionals who can help you achieve your desired results. These agencies are also up-to-date on the latest changes in Google’s algorithm, which means that they’ll be able to adapt your SEO strategy quickly and efficiently if there are any changes. Also, working with a digital marketing agency is usually less expensive than hiring a full-time employee. If they are good, they will get your website results much faster than one person working alone, as you can leverage their team and the resources they already have.
What is the cost of implementing a
successful SEO strategy?
The cost of implementing a successful SEO strategy will vary depending on your business needs and goals. In the beginning, it might be possible to do some of the work yourself or with a small team. However, if you’re looking to achieve results quickly, working with a digital marketing agency specializing in SEO is probably the best option.
Digital marketing agencies typically charge by the project or by the month, and the cost will depend on the scope of work that needs to be done. For example, the price will be relatively low if you’re just starting and need help with keyword research and on-page optimization. However, suppose you’re looking for help with creating an overall SEO strategy and need assistance with link building, brand reputation management, content writing, web page design, and development. In that case, the cost will be higher.
The best way to find out how much it will cost to implement a successful SEO strategy is to contact a digital marketing agency and get a quote.
How long will an SEO campaign take to get a return on investment (ROI)?
The time it will take to start experiencing a return on investment (ROI) for an SEO campaign will vary depending on your business needs and goals. It might take 3 to 6 months to see results if you’re just starting, but it could be longer, depending on the competition in your industry. However, if you are working with an experienced digital marketing agency, they can cut this time frame down and start delivering an ROI much faster than if you were to go at this alone for the first time.