Why You Should Hire an SEO Expert for Your Business

November 8, 2023
By Magee Clegg

In the digital age, visibility is everything. If your business isn’t ranking on the first page of Google, you’re likely missing out on substantial organic traffic, high-quality leads, and ultimately, sales. As a small or medium-sized business owner, you may have experienced these pain points firsthand, understanding all too well the struggle of growing your online presence. That’s where we at Cleartail Marketing come in with our expertise in SEO and digital marketing. This article will explain why you should hire an SEO expert for your business and how it can be a game-changer for your online success.

The Importance of SEO for Businesses

SEO, or search engine optimization, is the practice of optimizing a website to improve its visibility on search engines like Google. A well-executed SEO strategy can drive more organic traffic to your website, targeting potential customers who are actively searching for your products or services. Unlike outbound marketing strategies, which often involve cold-calling or spamming emails, SEO focuses on attracting customers who are already interested in what you have to offer, making it a more efficient and effective method for generating sales.

The Role of an SEO Expert

An SEO expert plays a crucial role in shaping and implementing this strategy. They are equipped with the knowledge and skills to conduct thorough keyword research, develop a robust content strategy, create SEO-optimized content, and build authoritative links. They’re also up-to-date with the latest changes in Google’s algorithm and able to adapt your strategy accordingly. Essentially, an SEO expert is your guide to navigating the complex world of SEO, helping you avoid common mistakes and maximize your online visibility.

To break it down, here’s a quick snapshot of what an SEO expert can do for your business:

  • Keyword Research: Find the right keywords that your potential customers use when searching for your products or services.
  • Content Strategy & Creation: Plan and create content that is optimized for search engines and resonates with your target audience.
  • Link Building: Develop a strategy to build authoritative and relevant links to your website, which can significantly boost your website’s ranking on search engines.

To visualize the impact of hiring an SEO expert, check out the infographic below that highlights the benefits and potential growth your business can achieve:

The role and impact of an SEO expert on business growth infographic

Understanding the Cost of Hiring an SEO Expert

It’s not about the cost, it’s about the return on investment. This is a statement we often echo at Cleartail Marketing. While hiring an SEO expert may seem like a significant investment at first glance, it’s important to understand the potential return. Let’s break down the costs associated with hiring an SEO expert.

Monthly Retainer Costs

A monthly retainer is a common billing model in the SEO world. This is when you pay a fixed amount to the SEO expert each month in return for a set of agreed-upon services. According to our extensive experience and industry data, most businesses opting for a monthly SEO retainer can expect to pay between $500 to $1,500 per month. This cost may vary based on the complexity and scale of your SEO needs. For instance, a small startup focusing on local SEO may be at the lower end of this range, while a larger e-commerce business targeting a global market may be at the higher end.

Hourly Rates

If you’re not quite ready to commit to a monthly retainer, or if you only need help with a specific aspect of SEO, hiring an SEO expert on an hourly basis could be a more suitable option. Hourly rates for SEO experts typically range from $75 to $100. Remember, while this may seem steep, these professionals have the expertise and knowledge to potentially catapult your website to the top of search engine rankings, leading to increased visibility and revenue.

One-off Project Costs

One-off projects are perfect for businesses that need help with a specific aspect of SEO – for instance, a website audit, keyword research, or a content strategy. For one-off SEO projects, most businesses can expect to pay between $2,501 to $5,000 per project. This cost will, of course, depend on the scope and complexity of the project.

Understanding these costs is crucial, but what’s even more important is realizing the value that an SEO expert brings to your business. The right SEO expert can help boost your search engine rankings, increase your online visibility, and ultimately lead to more traffic and revenue for your business.

To get a personalized quote for your business, don’t hesitate to contact us at Cleartail Marketing. Our team of dedicated SEO experts is ready to help you achieve your business goals.

SEO expert discussing cost

In the next section, we will delve deeper into the value that an SEO expert can bring to your business. Stay tuned!

The Value of Hiring an SEO Expert

Why should you hire an SEO expert? The value they bring to your business is immense. Not only do they help boost your website’s rankings on search engines, but they also create quality content at scale and foster a long-term partnership that can greatly benefit your business in the long run.

Boosting Search Engine Rankings

The primary role of an SEO expert is to optimize your website to achieve higher rankings on search engine results pages (SERPs). As Eli Schwartz, author of Product-Led SEO, explains, an expert SEO strategy can generate millions of dollars in revenue and become a key driver of global revenue for your company.

The benefits of a top-ranking position on SERPs, such as Google, cannot be overstated. When your business appears at the top of search results, you not only gain more traffic but also attract higher-quality traffic. These are users who are already interested in your products or services, ready to make a purchase.

SEO expert boosting website rankings

Content Creation at Scale

A significant element of SEO is content creation, and it’s a science that not many understand. An SEO expert knows how to craft content that both appeals to your audience and ranks well on search engines. This involves proper keyword placement, structuring and formatting content, and writing in a tone that resonates with your target audience.

At Cleartail Marketing, we understand the critical role content plays in SEO. Therefore, when you choose to work with us, you’re not just hiring an SEO expert, but a team of skilled content creators who can produce high-quality, SEO-optimized content at scale.

Long-term Partnership Potential

Hiring an SEO expert is not a one-off transaction; it’s a long-term investment. An expert from Cleartail Marketing will work closely with you to develop and execute a successful SEO strategy, and they will monitor and adjust that strategy as necessary over time.

An SEO expert also brings a wealth of knowledge to your business. They are up-to-date on the latest changes in Google’s algorithm and can quickly adapt your SEO strategy if needed. This level of expertise and flexibility is invaluable, especially in the ever-changing landscape of digital marketing.

In conclusion, hiring an SEO expert offers immense value to your business. Their expertise can help boost your website’s rankings, generate high-quality content at scale, and provide a long-term partnership that keeps your business ahead of the curve in the digital marketing world.

In the next section, we’ll discuss how to go about hiring an SEO expert. But remember, at Cleartail Marketing, we’re always here to help with your SEO needs. Don’t hesitate to reach out to us for a consultation!

How to Hire an SEO Expert

When it comes to hiring an SEO expert, it’s crucial to approach the task methodically and strategically. Your business’s online presence and potential growth depend on it. At Cleartail Marketing, we recommend a three-step process: scheduling a consultation, requesting an SEO audit, and asking for client references.

Scheduling a Consultation

The first step to finding the right SEO expert for your business is to schedule a consultation. This provides an opportunity to discuss your business’s specific needs, goals, and expectations. According to Eli Schwartz, an expert in the field, it’s essential to assess your company’s SEO needs before jumping into hiring.

During the consultation, be open about your business model, target audience, and market competition. This will help the SEO expert to understand your business better and devise a strategy that aligns with your objectives. Remember, the more they know about your business, the better they can tailor their strategies to meet your needs.

Requesting an SEO Audit

The second step is to request an SEO audit. This is a comprehensive analysis of your website’s on-page optimization and its ability to rank highly on search engine results pages (SERPs). An effective SEO audit should provide insights into your website’s technical framework, user experience, and content relevancy.

This audit will serve as a roadmap for improving your website’s visibility and identifying areas that need improvement. It will highlight any potential issues with your website’s current SEO practices and suggest actionable steps to resolve them. Here at Cleartail Marketing, we offer a thorough SEO audit as part of our services.

Asking for Client References

Lastly, don’t forget to ask for client references. Client testimonials and case studies can provide valuable insights into an SEO expert’s competence and reliability. These references can give you a sense of their approach to SEO, their communication style, and their ability to deliver results.

Remember, SEO is not a one-size-fits-all solution. Each business is unique, and so are its SEO needs. Therefore, it’s essential to hire an SEO expert who can provide a customized, effective, and sustainable SEO strategy for your business.

In the next section, we’ll delve into the different types of SEO experts and how to choose the one that best fits your business needs. Stay tuned!

Consultation with an SEO expert

SEO audit report infographic

The Different Types of SEO Experts

Just as in any profession, SEO has its own subsets of specialists. Understanding these different types of SEO experts is crucial in determining who can best address your unique business needs.

On-page SEO Experts

On-page SEO experts, like us at Cleartail Marketing, specialize in optimizing your website’s individual pages to improve their search engine rankings and attract more organic traffic. This involves tweaking the website’s title tags, meta descriptions, header tags, and more. An on-page SEO expert ensures that search engines like Google understand your website and what search terms your website should be recommended for.

Although you don’t necessarily need to hire a developer to do on-page SEO, if you’re not familiar with HTML and coding, it might be a good idea to hire someone who is.

Off-page SEO Experts

In contrast, off-page SEO experts focus on activities that occur outside your website to increase its online visibility. This typically involves strategies like link building, social media marketing, and influencer marketing, to name a few. Off-page SEO experts aim to improve your website’s reputation and authority, which search engines consider when ranking sites.

Comprehensive SEO Experts

For businesses seeking a more holistic approach to SEO, a comprehensive SEO expert may be the best fit. These experts have an understanding of both on-page and off-page SEO, and can develop and implement an integrated SEO strategy. They can handle everything from keyword research and content creation to link building and technical SEO.

If you look at platforms like Fiverr, you can find multiple comprehensive SEO experts who offer a range of services. Experts like “best_seo” and “seosupremacy” have high ratings and offer comprehensive digital marketing and SEO services.

Comprehensive SEO expert analyzing data

When searching for the right SEO expert, it’s essential to consider your business’s specific needs and budget. For instance, if you’re a content-heavy website, hiring an on-page SEO expert may prove more beneficial. On the other hand, if you’re looking to enhance your website’s reputation and credibility, an off-page SEO expert might be more suitable. And for those seeking a more integrated approach, a comprehensive SEO expert may be the way to go.

Remember, the goal isn’t to find the best SEO expert universally, but to find the best SEO expert for your business.

Where to Find an SEO Expert

Having understood the value an SEO expert can bring to your business, the next step is to find one. But where do you start your search? Let’s explore four effective avenues to find a competent SEO expert who can cater to your specific needs.

Job Boards and Freelance Platforms

There’s a vast pool of SEO talent on job boards and freelance platforms. These platforms vet all SEO experts in their database, saving you time and helping eliminate unprofessional individuals. Some popular job boards include Indeed, ProBlogger, and AngelList. And when it comes to freelance platforms, Upwork and Fiverr are top choices.

Creating an optimized job ad can attract the best talent. Opt for a keyword-focused job description, a compelling headline, and a detailed but concise briefing. Sell the benefits of working with your business to attract top-tier SEO freelancers.

Browsing job boards for SEO experts

Social Media Platforms

Social media is not just for networking and entertainment; it now plays a significant role in the recruitment process. Platforms such as LinkedIn, Twitter, Reddit, and Facebook are great places to find SEO experts. Use relevant hashtags like #SEOfreelancers when posting your job ad to increase visibility.

Google Search

SEO experts practice what they preach, so their websites should rank high on Google for their keywords. A simple Google search for terms like “SEO freelancer” can help you discover professionals to handle your SEO tasks. If you want a local expert, you can search for “SEO freelancer+your area” to pull up local SEO freelancers near you.

Recommendations from Business Leaders

Finally, don’t underestimate word-of-mouth recommendations. Ask other business leaders in your professional network for recommendations. If they’ve had a great experience with an SEO expert, they’ll likely be happy to refer you.

SEO expert recommendations from business leaders

Remember, the goal is to find an SEO expert who can help your business thrive in the digital landscape. So, take your time to explore these avenues, conduct interviews, and find the right fit for your business.

Evaluating an SEO Expert’s Track Record

Selecting the right SEO expert for your business is a critical decision that shouldn’t be taken lightly. It’s crucial to evaluate their track record to ensure they can deliver the results you’re looking for. This involves checking their portfolio, assessing their industry experience, and understanding their proposal and pricing structure.

Checking Portfolio and Client Testimonials

One of the best ways to gauge an expert’s ability is by examining their portfolio and client testimonials. This can give you a clear idea of their past performances and the kind of results they’re capable of delivering.

At Cleartail Marketing, we are proud of the long history of success stories we’ve helped create. Our strategies are custom-tailored to each client’s needs, and we consistently exceed expectations to help grow our client’s businesses. We’re confident in the quality of our services and we encourage prospective clients to review our testimonials for an insight into our commitment to excellence.

Assessing Industry Experience

Industry experience is another important factor to consider when hiring an SEO expert. An expert with a broad understanding of your industry can better tailor strategies to your business needs, hence driving more effective results.

Our team at Cleartail Marketing has extensive experience in various industries, enabling us to understand the unique challenges and opportunities that come with each. We leverage this knowledge to craft SEO strategies that are not only effective but also relevant to your specific industry.

Understanding Their Proposal and Pricing Structure

Lastly, it’s important to understand the proposal and pricing structure of the SEO expert you’re considering. This will help you gauge the value of their services and determine whether they align with your budget and expectations.

At Cleartail Marketing, we take a transparent approach to pricing. We ensure our clients fully understand our SEO process and what to expect at each step. From the initial kickoff call where we discuss your business goals, to the daily actions we take to increase your keyword rankings, and the regular review of campaign results, we make sure you’re never left in the dark.

In conclusion, evaluating an SEO expert’s track record is a critical step in ensuring you hire the right person for your business. By checking their portfolio, assessing their industry experience, and understanding their proposal and pricing structure, you can make an informed decision that will benefit your business in the long run. As a reliable partner, we at Cleartail Marketing are committed to providing top-notch SEO services that will help your business thrive in the digital landscape.

In the next section, we will discuss the importance of communication and collaboration in an SEO campaign, and why choosing an agency that prioritizes these aspects, like Cleartail Marketing, is critical for your success. Stay tuned!

The Importance of Communication and Collaboration

Effective SEO work is an ongoing process, not a one-time event. It requires constant monitoring, tweaking, and adjusting to keep up with ever-changing search engine algorithms. That’s why maintaining open lines of communication and collaboration between you and your SEO expert is of paramount importance.

Regular Reporting on Progress and Results

At Cleartail Marketing, we pride ourselves on providing regular, clear, and concise reports on the progress and results of our SEO campaigns. We understand that as a business owner, you want to see tangible evidence that your investment is paying off.

Our reporting system is designed to keep you up-to-date on everything we’re doing to help your business rank above its competition on all search engines. This includes reporting on keyword rankings, website traffic, backlink profile, and other key performance indicators (KPIs) that are relevant to your specific campaign.

We schedule regular monthly phone calls to review the campaign, but we’re always available for a call when you need us. During these calls, we discuss the results from the previous month, review any questions or concerns you may have about the campaign, and discuss any adjustments you’d like to make for the campaign or any new keywords you’d like to add.

This regular reporting not only keeps you informed but also allows us to make timely adjustments to our strategies based on measurable data, ensuring your campaign remains on track.

Transparency in SEO Campaigns

Transparency is another aspect that sets Cleartail Marketing apart. We believe that our clients should know exactly what we’re doing to improve their SEO – after all, it’s your business we’re working to grow!

We don’t just tell you what we’re doing; we explain why we’re doing it. This includes explaining our strategies for keyword research, content creation, link building, and more. We want you to understand why certain strategies are being used, how they’re working, and how they’re contributing to the overall success of your SEO campaign.

In addition to this, we also value your input and feedback. After all, no one knows your business like you do. That’s why we welcome and encourage your collaboration every step of the way. We believe that by working together, we can achieve great things for your SEO.

In the end, it’s all about building trust and strong relationships with our clients. When we say we’re dedicated to your success, we mean it – and our commitment to communication and transparency is a testament to that.

In the next section, we’ll talk about setting realistic expectations for SEO efforts. After all, SEO is a marathon, not a sprint – and understanding this is crucial to maintaining a successful, long-term SEO strategy. Stay tuned as we delve further into this topic!

Setting Realistic Expectations for SEO Efforts

When it comes to SEO, there’s no magic wand that can instantly propel your website to the top of search engine results. It requires consistent effort, strategic planning, and above all, patience. In this section, we’ll cover two key aspects of setting realistic expectations for your SEO efforts: understanding the timeline of SEO and learning to be patient with SEO results.

Understanding the Timeline of SEO

If there’s one thing you need to remember about SEO, it’s that it takes time. According to Eli Schwartz, an SEO expert with over a decade of experience, the timeline of SEO can vary based on a multitude of factors, including industry competitiveness, the age of your website, and the quality of your content, among others.

SEO timeline

A new website might take months to start ranking on Google, while an older site with established authority could see improvements more quickly. It’s also important to remember that SEO is an ongoing process, not a one-time project. Regularly updated content, consistent backlinks from reputable sources, and continual adjustments based on changes in search engine algorithms are all part of the game.

At Cleartail Marketing, we understand the intricacies of SEO and always set clear timelines with our clients. We keep them updated with monthly phone calls where we discuss the previous month’s results, address any concerns, and discuss potential adjustments to the campaign.

Being Patient with SEO Results

Patience is a virtue, especially in the world of SEO. You might not see results for several months, and even then, the initial progress might be slow. But remember, SEO is a long-term investment. It’s about building lasting online authority and achieving sustainable growth in organic traffic and rankings.

Most people searching will choose to click an organic link over a PPC link. Therefore, ensuring your business holds top organic positions is crucial, and it’s something that can’t be achieved overnight.

It’s essential to resist the urge to make hasty decisions based on short-term metrics. Instead, keep your eye on the long-term goals. At Cleartail Marketing, we remind our clients that the wait is worth it. We have witnessed businesses growing by almost 300% in sales within 12 months as a result of a successful SEO campaign.

In conclusion, setting realistic expectations for your SEO efforts involves understanding the SEO timeline and learning to be patient with the results. It’s about playing the long game, investing time and resources, and trusting in the process. The potential benefits of a successful SEO campaign are immense, and with the right SEO expert by your side, you can navigate this complex landscape with confidence.

In the next section, we’ll wrap up our guide to hiring an SEO expert, focusing on the long-term benefits and how we at Cleartail Marketing can help with your SEO needs.


The Long-term Benefits of Hiring an SEO Expert

If you’ve reached this part of our guide, then you’re already aware of the significant impact that an SEO expert can make on your business. The benefits extend far beyond short-term improvements in website traffic or search engine rankings. By hiring an SEO expert, you’re making a long-term investment in the health and success of your online presence.

Firstly, an expert has the skills and knowledge to create a solid SEO strategy tailored to your business’s needs and goals. They understand the intricate details of keyword research, link building, and technical SEO, ensuring your website aligns with the best practices of search engines like Google. The result? Improved visibility, increased traffic, and a stronger online reputation.

Secondly, an SEO expert can help you create high-quality, SEO-friendly content that resonates with your audience and helps you rank higher in search results. They understand the nuances of crafting content that not only appeals to your audience but also search engine algorithms.

Moreover, an SEO expert can keep your website up-to-date with the ever-changing SEO landscape. As Eli Schwartz has noted, SEO practices can evolve rapidly, and having an expert on your team ensures you stay ahead of the curve.

Lastly, an SEO expert provides a valuable return on investment. While SEO is a long-term strategy and results may not be immediate, the benefits are sustainable and often exponential. As your visibility improves, you’ll attract more organic traffic, leads, and ultimately, customers.

How Cleartail Marketing Can Help with Your SEO Needs

That’s where we come in. At Cleartail Marketing, we understand the challenges small to medium-sized business owners face when trying to boost their online presence. We specialize in offering affordable, effective, and customized SEO services designed to help your business thrive in the digital landscape.

We take a holistic approach to SEO, offering services like keyword research, link building, and technical SEO to optimize your website for search engines. Additionally, we provide high-quality content creation to keep your audience engaged and convert visitors into loyal customers.

We don’t believe in a one-size-fits-all approach to SEO. Instead, we tailor our strategies to meet your specific business needs and goals. And the best part? We’re transparent about our methods and provide regular updates so you can see your ROI firsthand.

Whether you’re just starting out or looking to boost your current SEO efforts, we’re ready to help. Let us take the burden of SEO off your shoulders so you can focus on what you do best – running your business. So if you’re ready to reap the long-term benefits of hiring an SEO expert, contact us today.

SEO expert at Cleartail Marketing discussing strategy with a client

In conclusion, hiring an SEO expert is an investment that can yield considerable long-term benefits. With their expertise, your online presence can grow, your brand can become more visible, and your business can flourish. So why wait? Start your journey with Cleartail Marketing today, and let’s grow together.

Ready To Grow your Business?